DAOU Systems Inc. Announces New Branding Strategy, The Life Saver People, to be Launched to Customers at HIMSS.

SAN DIEGO--(BW HealthWire)--Feb. 22, 1999-DAOU Systems Inc. (Nasdaq:DAOU) today announced a new marketing strategy, branding the company "The Life Saver People".

Into the turbulent waters of Healthcare information technology (IT) that will be swirling at the HIMSS Conference, DAOU Systems Inc. is throwing a life preserver. Launching a new strategy that brings together the strengths of its new diversified capabilities, DAOU will be using "The Life Saver People" to demonstrate how DAOU Systems Inc. has become the single source for healthcare information technology solutions.

"This past year we have acquired businesses to round out the capabilities which DAOU can offer. As we were building this full complement of services for DAOU Systems, commented Chief Executive Officer Georges Daou, we had some critical insights. The first was that many in leadership positions feel there is too much information technology...they can not get their arms around it. They feel like they are drowning in a sea of complexity."

"This is where the second insight came...at DAOU we have developed the skill sets, products, intellectual capital and partners to be the life preserver in that sea. We can help CIOs not only sort through their rescue options, but also get them safely on board with IT solutions that will carry them B2K, beyond 2000...well into the next millennium."

Working with its CIO Advisory Board led by Intermountain HealthCare's Larry Grandia, DAOU studied its customers needs and concerns and put together a life saving series of solutions through its four business units: Application Implementation, Consulting, Integration and Communications Infrastructure including voice, video, data and the desktop.

"They listened to our concerns," said Grandia, "and we helped them sort through the most important issues so we could get the timely, value-added help we need from them. This new strategy will focus on the solutions that the CIO Advisory Board felt were most important in today's market."

Interjected marketing director Aruna Lalwaney, "We quickly took hold of the 'life saver' idea and we will be unveiling a new look and marketing strategy at HIMSS. We truly believe we have the ability to be the single source for value added information technology solutions. We are listening to our customers and we are ready to launch our new message on how we at DAOU can be the 'Life Saver People.'"

DAOU Systems Inc. is a provider of integrated information technology (IT) solutions and services to the U.S. healthcare industry. DAOU's capabilities range from up-front strategic consulting to IT system design, implementation and long-term tactical support. DAOU's IT offerings include data, voice and video networking, applications consulting and implementation, as well as operational and Internet solutions. DAOU has nearlye. More information about DAOU Systems can be found at www.daou.com on the World Wide Web.

Except for the historical information contained herein, the matters discu with the Securities Exchange Commission and other press releases of the company.