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DAN ROSEN NAMED WARNER BROS. VICE PRESIDENT OF THEATRICAL MARKETING RESEARCH

 DAN ROSEN NAMED WARNER BROS. VICE PRESIDENT
 OF THEATRICAL MARKETING RESEARCH
 BURBANK, Calif., March 9 /PRNewswire/ -- Dan Rosen has been appointed to the position of vice president of Theatrical Marketing Research, it was announced today by Robert G. Friedman, president of Warner Bros. Worldwide Theatrical Advertising and Publicity.
 Rosen continues to report to Richard Del Belso, senior vice president of Warner Bros. Worldwide Theatrical Marketing Research, but will now coordinate the day-to-day handling of marketing research relevant to the domestic marketing of Warner Bros. pictures, including advertising research, tracking studies and moviegoer surveys.
 Rosen works together with Barbara Gross, director of Theatrical Marketing Research, whose primary responsibility is to supervise international marketing research for overseas releases through Warner Bros. Distribution. Gross also reports to Del Belso.
 Rosen joined Warner Bros. in 1980 as director of marketing research, following three years in the market research department at 20th Century Fox. Prior to his tenure at Fox, he served as a project director at ASI Market Research in Hollywood from 1970 to 1977.
 A resident of Whittier, Calif., Rosen is married and has two children.
 "I'm very pleased to announce this well-deserved promotion," said Friedman. "Dan has been an important member of our marketing team here for many years, and we have great respect of his capabilities and experience. As film marketing has become a more complex field, we have relied with increasing frequency on the information we get from marketing research, so I'm looking forward to even greater future contributions from Dan to our overall efforts."
 -0- 3/9/92
 /CONTACT: Stacy Ivers of Warner Bros., 818-954-6217/ CO: Warner Bros. ST: California IN: ENT SU:


DM-EH -- LA023 -- 6490 03/09/92 14:48 EST
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Date:Mar 9, 1992
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