DALZELL VIKING LINES RETURNING TO SHELVES.
Dalzell Viking, the West Virginia-based maker of colorful glass serveware and beverageware, went out of business this spring after 11 years in the tabletop business.
Ken Dalzell, the company's president, is now working with Icon executives Steve Gordon, Jerry March and David Fairbrother to re-launch four of Dalzell's lines: Athena, Ashley, Ripples and Candlewick.
The glass dinnerware will be manufactured overseas and shipped out of New Jersey. Although retail price points are still being determined, they will be lower than those formerly offered by Dalzell Viking, said Gordon. The brand name is recognized in the marketplace, he added, but Icon, which purchased the Dalzell trademark, has not decided whether to market the product under the Dalzell name or its own.
Icon supplies handpainted glassware, such as bowls, vases and photo frames, as well as linens and wooden accessories including trays and photo frames under its own private label to several department stores, stationery stores and catalogs. According to Gordon, the company's sales growth doubles every year, although he would not give specific details.
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|Publication:||HFN The Weekly Newspaper for the Home Furnishing Network|
|Date:||Oct 19, 1998|
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