DALSA to Launch 'Digital Cinema Center' in Woodland Hills, California in January 2005.WATERLOO, Ontario -- DALSA Corporation (TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :DSA (1) (Directory Server Agent) An X.500 program that looks up the address of a recipient in a Directory Information Base (DIB), also known as white pages. It accepts requests from the Directory User Agent (DUA) counterpart in the workstation. ) today announced that it will open the doors to the DALSA Digital Cinema Center in Woodland Hills, California, a suburb of Los Angeles, in January 2005. The 12,000 square foot full service rental facility at 6160 Variel Ave. will be home to the DALSA Origin, the world's first and only 4K digital motion picture camera motion picture camera: see under camera. . The Center will also be the first rental operation in Los Angeles to provide a full spectrum of digital cameras, accessories and services to meet the needs of production companies and directors of photography for virtually all of their productions, from reality television programs to feature film production. To realize its goal, DALSA has signed a definitive agreement to acquire the assets of Broadcast Plus, an established video equipment and services provider in Los Angeles currently serving broadcast and HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates productions. The Company has appointed Mr. Bob DaSilva, owner and founder of Broadcast Plus, as General Manager of the DALSA Digital Cinema Center, joining DALSA's senior management team. Mr. DaSilva, who founded his firm in 1980, will be responsible for building the sales team and professional services group in Los Angeles, executing the operating plan, and ensuring that the DALSA Origin camera is introduced to a wide spectrum of producers and directors of photography. "The DALSA Digital Cinema Center and the Origin camera are poised to change the landscape of the Los Angeles camera rental market," said Bob DaSilva. "The Center will be the first "all digital" camera rental facility with the capability and broad line of products and services to satisfy the diverse needs of today's producers and directors of photography, whose everyday productions range from reality television programs to feature length motion pictures. DALSA has an extremely bright future in LA and I'm proud to be a part of it." "Bob DaSilva has a fantastic track record with established credentials among producers and directors of photography in Hollywood," commented Savvas Chamberlain, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of DALSA Corporation. "I am confident his enthusiasm for the prospects of the Origin camera will ensure that our camera and the DALSA Digital Cinema Center are a great success." To jumpstart the deployment of the DALSA Origin camera in January, the Center is planning a series of open houses and in-house seminars to give members of the motion picture community a hands-on opportunity to "see for themselves" the incredible detail and exposure latitude that the Origin can capture, as well as learn how the camera fits into the emerging 4K workflow. Designed for cinematographers with 35mm cine lenses and a through-the-lens reflex viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes. , DALSA's award winning Origin camera delivers the optical performance professionals demand. No other digital camera provides 4K output, but more importantly for cinematography cinematography: see motion picture photography. cinematography Art and technology of motion-picture photography. It involves the composition of a scene, lighting of the set and actors, choice of cameras, camera angle, and integration of special , no other digital camera comes close to delivering as much exposure latitude. For more information on Origin, visit http://www.dalsa.com/dc. About DALSA Corporation DALSA is an international high performance semiconductor and electronics company that designs, develops, manufactures, and markets digital imaging products and solutions, in addition to providing semiconductor products and services. DALSA's core competencies are in specialized integrated circuit and electronics technology, and highly engineered semiconductor wafer processing. Products and services include image sensor components; electronic digital cameras; and semiconductor wafer foundry services for use in MEMS (MicroElectroMechanical Systems) Tiny mechanical devices that are built onto semiconductor chips and are measured in micrometers. In the research labs since the 1980s, MEMS devices began to materialize as commercial products in the mid-1990s. , high-voltage semiconductors, image sensors and mixed-signal CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. chips. DALSA is a public company listed on the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. under the symbol "DSA". Based in Waterloo, ON, Canada, the Company has operations in Bromont, QC; Colorado Springs, CO; Eindhoven, The Netherlands; Munich, Germany and Tokyo, Japan. |
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