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DALSA Reinforces Leadership in 4K Motion Picture Capture with Introduction of New Camera Models, On-board Data Recorder, and Anamorphic Lenses.


Expanded 4K lineup to be featured at National Association of Broadcasters Show in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  

WOODLAND HILLS, Calif. -- DALSA Digital Cinema, a leader in 4K motion picture capture, announced today that it is expanding its award-winning 4K product line to include new 4K camera models, an on-board 4K data recorder A data recorder is a piece of equipment which records data, and may also be called a data logger.

Examples of data recorders are:
  • A flight data recorder (FDR), a piece of recording equipment used to collect specific aircraft performance data.
, and new 4K anamorphic lenses. The new products will be on display at the upcoming National Association of Broadcasters (NAB) trade show (booth #C-9423), April 16th to 19th, 2007 in Las Vegas.

The new and innovative products, which will be rolled out over the next year, build on DALSA's 25+ year reputation as an international leader in high performance digital imaging and as a pioneer in 4K, the emerging quality standard for image capture and archiving of motion picture content.

"First and foremost, our product line reflects DALSA's commitment to bringing the very best digital capture tools to the motion picture industry, with our constant emphasis on image quality," commented Rob Hummel hummel

entire, naturally polled deer.
, President of DALSA Digital Cinema LA. "Basically, we're talking about the ability to shoot at 4K resolution, 16-bit, uncompressed, untethered Unattached to any data or power source by wire or fiber; in other words: wireless. Contrast with tethered. , using the highest quality anamorphic lenses. I think cinematographers will be particularly thrilled that, for the first time, a digital camera will be able to capture the CinemaScope 2.40:1 aspect ratio without compromising image quality.

"Leading the pack for us at NAB is how DALSA has listened to the input from cinematographers, and responded with the new Evolution 4K camera. Smaller, and lighter than its big brother, the Origin II, we think the Evolution camera will empower the cinematographer's creativity even more. Obviously, we're looking forward to seeing the reaction to our exciting new products at NAB and demonstrating that everything looks better when you start in 4K."

New Products to be showcased at NAB

* DALSA Evolution([TM]) 4K Camera, a smaller form factor model that incorporates the company's latest generation frame transfer CCD See CCD.  image sensor An image sensor is a device that converts a visual image to an electric signal. It is used chiefly in digital cameras and other imaging devices. It is usually an array of charge-coupled devices (CCD) or CMOS sensors such as active-pixel sensors. , delivering unmatched image detail, industry-leading exposure latitude Exposure latitude is the extent to which a light-sensitive material can be over or underexposed and still achieve an acceptable result. Since the acceptability of the result is dependent on both personal aesthetics and artistic intentions, the measurement of exposure latitude is by , and superior highlight handling performance. The new camera, which uses cine-lenses and has a real optical viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes. , also includes a new live HD/SDI output feature for enhanced on-set monitoring and direct HD recording if desired. Available early 2008.

* The DALSA Origin The Dalsa Origin is the first camera designed and built by Dalsa Corporation to be used specifically for digital cinematography. Technical details
The Dalsa Origin is the first commercially available digital cinema camera to capture at 4K resolution, the emerging quality
([R]) II is a field-proven 4K cinematography cinematography: see motion picture photography.
cinematography

Art and technology of motion-picture photography. It involves the composition of a scene, lighting of the set and actors, choice of cameras, camera angle, and integration of special
 camera based on the original award-winning Origin([R]) camera. The newly updated model features DALSA's latest generation frame transfer CCD image sensor and includes new ease-of-use features such as a simplified touch screen interface, 24 reference white balance curves/display LUTs, and an enhanced "Visualize" on-set image analysis toolset. No other digital camera offers better performance, whether the image sensor is CCD CCD
 in full charge-coupled device

Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device.
 or CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. . Available now.

* Flashmag([TM])is a unique untethered solution for recording RAW, uncompressed 4K data from the Origin II and Evolution 4K cameras, ensuring unparalleled image quality and portability in the widest variety of shooting conditions. Based on high speed, non-volatile, solid-state memory, the DALSA-designed compact device captures 20 minutes of RAW, 16-bit, uncompressed 4K data or 40 minutes of RAW, mathematically-lossless data. The recorder also doubles as a fully portable playback device for on-set review of dailies. The Flashmag performs image reconstruction (RAW Bayer to RGB (Red Green Blue) The computer's native color space, which is the color system for capturing and displaying images. RGB was derived from our own perception of color because human eyes are sensitive to red, green and blue (see trichromaticity). ) on-board in real time and then plays back at "Super 2K" resolution via dual HD/SDI outputs. Available early 2008.

* DALSA is expanding its own line of high performance PL-mount cine lenses to include new 4K Anamorphic lenses. Built for DALSA by Eric Peterson of A&S Precision and designed by legendary lens designer Dan Sasaki, the new anamorphic See anamorphic lens and anamorphic DVD.  models will give cinematographers the unique opportunity to shoot anamorphic widescreen digitally using the full resolution capability of DALSA's frame-transfer CCD image sensor. The new anamorphic lenses completely cover DALSA's high performance 4K chip through all focal lengths to deliver beautiful, sharp, crisp, clear pictures. Available late 2007.

DALSA and 4K - a history that goes back almost 20 years

Although "4K" is a relatively new term in the field of cinematography and motion picture archiving, it actually dates back to the late 1980s and the early days of machine vision. In the late 1980s, DALSA released the world's first commercially available high performance line scan image sensor chip capable of capturing at 4K resolution (4096 pixels per horizontal line). The company's chip technology evolved over the next decade into a viable and widely deployed solution for scanning 35mm film, which helped to usher in an era of affordable, high quality 2K and 4K film scanning and lead to the successful restoration of film classics and the digitization of new projects as the motion picture industry moved toward the digital intermediate process. In the late 1990s, the company developed the world's first 35mm sized, 8 million pixel image sensor chip for Japan's NHK NHK Nippon Hoso Kyokai (Japan Broadcasting Corporation)
NHK Nihon Hoso Kyokai (Japanese Broadcasting Association)
NHK Nihon Hikikomori Kyokai (anime) 
. That development proved to be a springboard for the eventual development of the current DALSA motion picture image sensor and the award-winning DALSA Origin 4K camera, which was launched at NAB in 2003. In 2005, Director and visual effects guru, Alan Chan, used the Origin to shoot the world's first, fully digital, 4K feature, "Postcards from the Future," which will have its premiere in May, 2007. After nearly 20 years, DALSA's 4K legacy continues, as the company delivers on their commitment to bringing the motion picture industry the very best image capture tools, without compromising on image quality.

About DALSA Digital Cinema

DALSA Digital Cinema is a leader in the development and commercialization of 4K digital motion picture capture tools. The company's flagship product, the DALSA Origin([R]) II, is widely acknowledged as the best cinematography camera available. The camera captures at 4K resolution, the industry's preferred image capture and archiving resolution format. Designed for cinematographers with 35mm cine lenses and a through-the-lens reflex viewfinder, the award-winning camera combines industry-leading 4K output with the widest possible exposure latitude for the highest quality motion picture production. The camera is distributed exclusively through the company's state-of-the-art, full service camera rental facility in Woodland Hills, California.

About DALSA Corporation

DALSA is an international leader in high performance digital imaging and semiconductors with more than 1,000 employees worldwide. Established in 1980, the Company designs, develops, manufactures, and markets digital imaging products and solutions, in addition to providing semiconductor products and services. DALSA's core competencies are in specialized integrated circuit and electronics technology, software, and highly engineered semiconductor wafer processing. Products and services include image sensor components (CCD and CMOS); electronic digital cameras; vision processors; image processing software; and semiconductor wafer foundry services for use in MEMS (MicroElectroMechanical Systems) Tiny mechanical devices that are built onto semiconductor chips and are measured in micrometers. In the research labs since the 1980s, MEMS devices began to materialize as commercial products in the mid-1990s. , high-voltage semiconductors, image sensors, and mixed-signal CMOS chips. DALSA is listed on the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 under the symbol "DSA (1) (Directory Server Agent) An X.500 program that looks up the address of a recipient in a Directory Information Base (DIB), also known as white pages. It accepts requests from the Directory User Agent (DUA) counterpart in the workstation. " and has its corporate offices in Waterloo, Ontario, Canada.

Attention News Editors: High resolution photos of the new products are available for download from the following web address: http://www.dalsa.com/dc/news/press_kit.asp
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 10, 2007
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