DAKOTAH launches new collection targeted at $125 billion "Generation X" market.WEBSTER, S.D.--(BUSINESS WIRE)--APRIL 11, 1997--DAKOTAH(R), INC inc - /ink/ increment, i.e. increase by one. Especially used by assembly programmers, as many assembly languages have an "inc" mnemonic. Antonym: dec. . (NASDAQ/NNM: DKTH) announced today they will unveil DKTH(TM)-Techno Home Fashions, a cutting edge collection inspired by fashion trends in extreme sports extreme sports Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle). , at the home textiles market in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , April 14th through the 18th. The collection is targeted at America's 46 million 18-to-32 year olds as well as those more affluent with homes near ski resorts. Polarfleece(R) is the cornerstone fabric in the collection. It will be mixed with black and silver nylon, reflective tape, chunky zippers and more. The collection consists of approximately 20 skus ranging from quilted throws to decorative pillows to bed coverings. Colors feature techno brights. Prices start at $30 retail. "So much of last season's apparel was inspired by the hip gear used by snowboarders. We thought it was the perfect direction to take Polarfleece(R) this season," said George Whyte, DAKOTAH(R), INC's President and Chairman. "We're also excited that we will be targeting a virtually untapped market with this product line: Generation X'ers who want their living environments to be as trendy as what they're wearing." It is estimated that the 46 million Americans ranging in age between 18 and 32 represent $125 billion in disposable income disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also . Part of the marketing strategy of DKTH is to convince department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. to cross-merchandise the collection. "The connection between ready-to-wear and DKTH(TM) is so strong that we are urging our department store customers to cross merchandise the collection within their young men's and junior fashion departments in addition to the home floor," said Mr. Whyte. The name DKTH(TM) came about after a brainstorming session where designers were charged with coming up with a hip, techno-sounding brand. After numerous attempts, DKTH(TM), DAKOTAH(R)'s stock trading symbol Trading symbol See: Ticker symbol , was selected. In addition to DKTH(TM), DAKOTAH(R) offers a complete line of Polarfleece(R) products ranging from throws to blankets to decorative pillows and other accessories. DAKOTAH(R) also sells Dakotah Luxe luxe n. 1. The condition of being elegantly sumptuous. 2. Something luxurious; a luxury. [French, luxury, from Latin luxus. (TM), an extensive collection of home textile products featuring a microfiber mi·cro·fi·ber n. An extremely fine synthetic fiber that can be woven into textiles with the texture and drape of natural-fiber cloth but with enhanced washability, breathability, and water repellancy. Polarfleece(R). "DAKOTAH(R) provides highly fashionable, highly functional decorative home accessories for the consumer. To build on this inherent strength, we intend to create a stronger association between the consumer and DAKOTAH(R). Dakotah(TM), Polarfleece(R) for the Home, Dakotah Luxe(TM), DKTH(TM), among others, will cement this relationship with their targeted niches," said Troy Jones Jr., Chief Executive Officer. DAKOTAH(R) has an exclusive licensing arrangement with Malden Mills to use the Polarfleece(R) brand name for most home textile products. Polarfleece(R) is a registered trademark of Malden Mills, a textiles mill in Lawrence, MA. DAKOTAH(R), INC., designs and manufactures decorative pillows, decorative throws, bedroom ensembles, table linens and other home accessory products. The Company has showrooms nationwide including New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Atlanta, Chicago, Denver and Seattle. CONTACT: Troy Jones, Jr., 605/345-4646 or Leonardo Zangani, 908/788-9660 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion