DAIRENE International announces "The world's first cholesterol free cow's milk".

MIAMI--(BUSINESS WIRE)--Feb. 21, 1996--"The world's first and only cholesterol free cow's milk," following 20 years of scientific development, is finally available for the healthful enjoyment of American milk consumers, according to DAIRENE International (OTC:DIDP), the fast growing Miami-based milk products company.

DAIRENE's Founder and CEO, Edwin Golstein, said: "This is a major event in the history of world milk production. It's a tremendous breakthrough for all health conscious milk drinkers. And, we are gratified that this long awaited milk product has been fully approved by the FDA and USDA. Additional approvals have been received from state governments across the United States.

"These major approvals," Golstein said, "mean that milk lovers everywhere, even those who have had trouble drinking regular milk, will now be able to obtain, for the very first time, the world's most wholesome milk. This is all new for the milk industry. No other company has access to DAIRENE's revolutionary processing procedure for producing this extraordinary cholesterol free cow's milk. While the proprietary formula remains confidential, I can tell you that it is enriched with more calcium, more vitamins and minerals than ordinary cow's milk. And, we retain the necessary `good fat' for proper nutrition."

Of course, a key question for consumers: Does DAIRENE's cholesterol free cow's milk taste good? "It's absolutely delicious," Golstein proudly asserts, "but, you'll just have to taste-test it yourself. Then you'll know that it obviously has the great full-bodied, farm fresh taste of regular milk. Yet, it has fewer calories per serving than ordinary milk."

DAIRENE cholesterol free cow's milk offers the only true alternative for the consumer who wants to avoid cholesterol filled milk products, but wishes to enjoy the benefits of fresh milk. This unique milk, containing the highest quality ingredients, has nearly double the shelf life of regular milk. It also heats at higher temperatures for better recipe cooking.

Looking at another entirely fresh concept in the production of milk products, DAIRENE is targeting ice cream lovers with the world's first cholesterol free ice cream. This product fills the need for those millions of people who crave ice cream, but fear cholesterol.

From the business perspective, DAIRENE International, as a growing public company, is rapidly making significant inroads into America's $30 billion a year milk industry. With soaring demand for its cholesterol free products and increased media exposure, DAIRENE is showing strong indications of unlimited and worldwide financial growth potential for its investors.

DAIRENE's marketing strategists are currently working diligently to make DAIRENE well known as "THE HEALTHIEST MILK IN THE WORLD." The strategists are watching closely the intense campaigns being launched against cholesterol by the U.S. Government and the American Heart Association, along with many other health and dietary organizations. These campaigns will constitute an important part of DAIRENE's promotional and media activities. Key quotes, testimonials and endorsements will be sought for DAIRENE's advertising and sales use. The emphasis will show that noted authorities agree that cholesterol intake must be reduced. And, it will be demonstrated that Americans are buying more "safe" and "healthy" foods for their families. Then, DAIRENE's cholesterol free cow's milk, a nearly "perfect" food, will be shown to be absolutely essential for good health, readily available and competitively priced.

DAIRENE is finalizing sales contracts in many states. And, at the same time, the company continues to solidify and expand working arrangements with prominent dairies not only in the United States, but around the world. -0-

For more information about DAIRENE International and "The World's First and Only Cholesterol Free Cow's Milk," call 800/226-9764 and request DAIRENE's complimentary business package.

CONTACT: DAIRENE International, Miami

Randy Webman, 800/226-9764

or

Investor Contacts:

800/750-6147 or 800/808-7160