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DAIMLER-BENZ REVENUES AND OPERATING PROFITS RISE AS RESTRUCTURING CONTINUES; 1995 Loss Marked by High One-time Charges.


STUTTGART Stuttgart, city, Germany
Stuttgart (shtt`gärt), city (1994 pop. 594,406), capital of Baden-Württemberg, SW Germany, on the Neckar River.
, Germany--(BUSINESS WIRE)--April 11, 1996--Corporate restructuring restructuring - The transformation from one representation form to another at the same relative abstraction level, while preserving the subject system's external behaviour (functionality and semantics). , including severe cost-cutting and streamlining measures, has resulted in improved revenues and operating income Operating Income

The profit realized from a business' own operations.

Notes:
This would not include income from things such as investments in other firms. Also referred to as operating profit or recurring profit.
 at Daimler-Benz
This article is about the 1926–1998 Daimler-Benz. For information on the current company, see Daimler AG.
Daimler-Benz AG was a German manufacturer of automobiles, motor vehicles, and engines which was founded in 1926.
, Europe's largest industrial concern, Juergen E. Schrempp, Chairman of the Board of Management, told reporters gathered at the company's annual press conference on financial results. The company expects to record operating profits Operating profit (or loss)

Revenue from a firm's regular activities less costs and expenses and before income deductions.


operating profit

See operating income.
 for 1996.

"We are making good progress toward fulfilling our ambitious profit targets," Mr. Schrempp said. "We owe this to a combination of factors including Mercedes-Benz' successful product introductions, the successful and future-oriented Future-oriented is a term used in finance and economics to describe agents that discount the future lightly and so have a low discount rate, or equivalently a high discount factor.  businesses of Daimler-Benz InterServices (debis) and the measures Daimler-Benz Aerospace (Dasa) is taking to increase productivity and reduce exposure to foreign currency risks," Mr. Schrempp said.

The Daimler-Benz Chairman cautioned, however, that "further tough decisions" must be made before earnings for the group reach "satisfactory" levels. For 1995, Daimler-Benz reported a consolidated net loss of DM 5.7 billion. Sales revenues for the year matched those of 1994 at approximately DM 103.5 billion.

The new Daimler-Benz Board of Management, under Mr. Schrempp, has been in place since May 1995. Since then it has taken decisive action to realign re·a·lign  
tr.v. re·a·ligned, re·a·lign·ing, re·a·ligns
1. To put back into proper order or alignment.

2. To make new groupings of or working arrangements between.
 the company around profitable businesses. This has required the sale of loss-making operations and subsidiaries with -- whenever possible -- all resulting costs charged in their entirety The whole, in contradistinction to a moiety or part only. When land is conveyed to Husband and Wife, they do not take by moieties, but both are seised of the entirety.  in 1995.

"Wherever permissible per·mis·si·ble  
adj.
Permitted; allowable: permissible tax deductions; permissible behavior in school.



per·mis
, all present obligations have been accrued ac·crue  
v. ac·crued, ac·cru·ing, ac·crues

v.intr.
1. To come to one as a gain, addition, or increment: interest accruing in my savings account.

2.
 for the 1995 accounts," emphasized Chief Financial Officer Dr. Manfred Manfred (măn`frəd, Ger. män`frāt), c.1232–1266, king of Sicily (1258–66), the last Hohenstaufen on that throne.  Gentz. Streamlining in loss-producing business activities (Fokker, AEG AEG Aeger (Latin: Sick)
AEG Allgemeine Elektrizitäts-Gesellschaft (Common Electricity Company)
AEG Aircraft Evaluation Group
AEG Association of Engineering Geologists
AEG Air Expeditionary Group
 Daimler-Benz Industrie) resulted in one-time charges of DM 3.9 billion in 1995.

Mr. Schrempp said under the new management team Daimler-Benz had reduced the number of Daimler-Benz businesses to 28 from 35 and the worldwide workforce to 292,500 today from 330,500 at the end of 1994.

For the first quarter of 1996, Daimler-Benz reported a 7% increase in sales revenues to DM 23.6 billion overall due principally to strong sales performance by Mercedes-Benz and Daimler-Benz InterServices (debis).

Mercedes-Benz benefited both from cost-cutting measures and the successful introduction of new model automotive product lines. Sales revenues in the first three months of 1996 rose by 7% to more than DM 18 billion worldwide including a 15% increase to DM 7 billion in Germany. First quarter worldwide sales of 145,400 cars exceeded year ago sales figures sales figures nplcifras fpl de ventas  by 4%. In Germany, the success of the new E-class automobile played a major role in increasing the company's automotive market share to 8%.

Debis sales rose 13% to DM 3 billion in the first quarter of 1996.

    If you have further questions, please contact:
    Daimler-Benz AG, Corporate Communications
    Roland Klein     Tel: 011-49-711-17-93635
    Eckhard Zanger   Tel: 011-49-711-17-93311
                     Fax: 011-49-711-17-94686
                     or
    Daimler-Benz North America Corporation
    Corporate Communications
    Bernhard Harling Tel: 212/909-9717
                     Fax: 212/308-4252




-0-


                THE 1995 BUSINESS YEAR AT A GLANCE


Daimler-Benz Group                 1995       1994     Change


Revenues in DM billion            103.549    102.686   +0.863 (+1%)
Foreign share of revenues         63%        63%         none
Employees (at year-end)           310,993    330,551   -19,558
Operating result in DM billion     -1.096     +2.708   -3.804
Net income/loss in DM billion      -5.734     +0.895   -6.629


                                           1995       1994


Operating result in DM billion             -1.1       +2.7
Includes exceptional items in DM billion
Deconsolidation of Mercedes-Benz
 Leasing KG                                           +0.6
Sale of companies                                     +0.4
Technolease                                           +0.4
Structural expenditure                     -1.2       -1.1
Dollar-related provisions for risks
 in order-backlog                          -0.8


Mercedes Benz                        1995       1994     Change


Revenues in DM billion              72.030     70.715   +1.315 (+2%)
Foreign share of revenues           61%        62%      -1 pct. point
Unit sales, cars                    583,432    592,356  -2%
Unit sales, commercial vehicles     320,089    290,354  +10%
Employees (at year-end)             197,164    197,568  -404
Operating result in DM billion(a)    2.296      2.245   +0.051
Net income in DM billion             2.275      1.849   +0.426


AEG Daimler-Benz Industrie           1995       1994     Change


Revenues in DM billion              10.312     10.101   +0.211 (+2%)
Foreign share of revenues           51%        45%      +6 pct. points
Employees (at year-end)             49,432     52,405   -2,973
Operating result in DM billion(a)   -0.502     -0.111   -0.391
Net loss in DM billion              -2.256     -0.357   -1.899


Daimler-Benz Aerospace (Dasa)        1995       1994     Change


Revenues in DM billion              15.037     15.000   +0.037
Foreign share of revenues           74%        69%      +5 pct. points
Employees (at year-end)             50,784     55,744   -4,960
Operating result in DM billion(a)   -2,698     -465     -2.233
Net loss in DM billion              -4.182     -0.438   -3.744


Daimler-Benz InterServices (debis)   1995       1994     Change


Revenues in DM billion              11.784     10.804   +0.980 (+9%)
Foreign share of revenues           47%        45%      +2 pct. points
Employees (at year-end)             10,196      9,226   +970
Operating result in DM million(a)   245        375      -130
Net income in DM million            91         86       +5


(a) Contribution to the operating result of the Daimler-Benz group




CONTACT: Daimler-Benz AG, Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise.  

Roland Klein Klein , Melanie 1882-1960.

Austrian-born British psychoanalyst who first introduced play therapy and was the first to use psychoanalysis to treat young children.
  Tel: 011-49-711-17-93635

Eckhard Zanger Tel: 011-49-711-17-93311

Fax: 011-49-711-17-94686

or

Daimler-Benz North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  Corporation

Corporate Communications

Bernhard Harling Tel: 212/909-9717

Fax: 212/308-4252
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 11, 1996
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