D4 Creative launches 'Back to School' multi-tactical campaign promoting the benefits of high speed Internet access for Comcast Online.Business Editors/Hi-Tech Writers PHILADELPHIA--(BUSINESS WIRE)--Oct. 11, 2001 A "Back to School" multi-tactical campaign, consisting of three television commercials, a radio spot, direct mail, newspaper ads and banner ads for Comcast Online, was launched recently by D4 Creative Group, a Philadelphia advertising agency. "I'm proud of our team since the turnaround time (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time. was unusually fast- we went from concept to delivery in 14 days. That's like hitting 73 homers in a single season!," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Kurt Shore, D4 president. "We shot the commercials in 35mm film and did the casting and hired the talent in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . We did all of the original music ourselves in our own in-house studio. Offline editing was done in D4's on-premises Avid suite. Postproduction was done at Shooters, Philadelphia," Paul Fitzgerald, VP, added. Because all materials had to be made available for customization simultaneously by all four Comcast Online divisions throughout the country, Comcast Online utilized D4's online ordering system. "The creative theme for the commercials and other advertising materials is a parent/child role reversal In psychodrama, role reversal is a technique where the protagonist is asked, by the psychodrama director, to exchange roles with another person (an auxiliary ego) on the psychodrama stage. The former assumes as many of the roles of the other as possible and vice versa. . A 12-year-old boy is with his parents are going over his report card, presumably pre·sum·a·ble adj. That can be presumed or taken for granted; reasonable as a supposition: presumable causes of the disaster. a bad one. Actually, it is the parents who are made to feel guilty for not providing him with high speed Internet access See how to access the Internet. so that he can become a better student," Shore said. "The situation is entertaining and handled with sensitivity and tongue-in-cheek humor." Preliminary results for the campaign are that it was highly successful. The D4 Creative team was: Paul Fitzgerald, vice president; Dave Lesser, creative director; Scott Whitham, director, Wicky Lee and Ian Brand, art directors, Christian Collins and Josh Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. , producers, and Kurt Shore, president and chief creative officer. To view one of the commercials, go to http//d4creative.com/press/tv/talk60.mpg. For more information, contact Kurt Shore at 215-483-4555 or shore@d4creative.com |
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