D4 Creative Launches System-wide Multi-media Campaign for Comcast.Business Editors PHILADELPHIA--(BUSINESS WIRE)--Jan. 15, 2001 D4 Creative Group, a Philadelphia Philadelphia, ancient cities Philadelphia, name of several ancient cities. One was in Lydia, W Asia Minor (now W Turkey). At the foot of Mt. Tmolus and near the location of modern Alaşehir, it was founded in the 2d cent. B.C. advertising agency, has recently completed a multi-media advertising campaign for all Comcast Comcast Corporation, (NASDAQ: CMCSA) is the largest[1] cable television (CATV) company and the second largest Internet service provider in the United States. Cable systems throughout the northeastern U.S. and in Orange County, CA. "The theme of the campaign, `The Dollar Store,' utilizes humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was to promote the offer of '"everything for a dollar,' " according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Kurt Kurt is a given name. Its principal English variant is Curt, while others include Cord, Curd, and Kort. It originated as a short form of Curtis, Konrad (Conrad), and Kunibert. Shore, D4 president. Included in the offer is installation, a month of cable, and a month of any premium channel, all for a dollar, Shore said "The humorous device is a store clerk behind his counter in a store which has signs everywhere saying "Everything is $1", continuously being asked by one customer, "How much is this?" The answer to every question is `a dollar'. The repetitive humor approach escalates throughout the spot and works so well when the actors know how to deliver their lines." Michael Snyder Michael Snyder is an actor who holds the distinction of being one of only 32 actors or actresses to have starred in both the , up to and including , and then in one of the spin offs. Filmography
Snyder added, "It was really great to take a comic routine that I've been using for years and share it with an agency that was capable of turning into a clever and effective multimedia campaign, which is currently tracking 30% ahead of projections!" "This is the fourth multi-media promotion we have produced for the Comcast Cable Division this year," Shore said. "Also this year, we have produced five campaigns for the Online Division promoting Comcast@Home." "D4, for the past 10 years, has been heavily involved in cable advertising. We understand the cable business and we know how to generate the kind of advertising that produces more subscribers and introduces new products to the consumer. That's why clients keep coming back to us," Shore said. D4 Creative is a full service agency with local, regional and national consumer and business-to-business accounts in the Technology, Cable/Entertainment, Financial/Securities, and Pharmaceutical fields, Shore said. Services provided by D4 Creative, according to Shore, include TV, radio, and print, marketing planning, and media planning and placement. D4 maintains and staffs an on-premises digital audio recording and mixing studio and, through iD4, an in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. staff of Web interactive designers, programmers This is a list of programmers notable for their contributions to software, either as original author or architect, or for later additions. See also: Game programmer, List of computer scientists , and computer technologists. |
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