D4 Creative Group Wins 4th Consecutive CTAM Mark Award.

Business Editors/Hi-Tech & Entertainment Writers

PHILADELPHIA--(BUSINESS WIRE)--Aug. 29, 2002

D4 Creative Group, a full-service Philadelphia advertising agency, won the coveted Mark Award at the Annual Cable and Telecommunications Association for Marketing Awards held recently in Boston.

This year marks the fourth consecutive time D4 has won the award.

The winning entry was a back-to-school campaign the agency created for Comcast High-Speed Internet service. The campaign's lead tactic was the award winning TV spot, entitled 'The Talk,' which featured D4's special brand of light humor interwoven with a strong direct response component.

We see what appears, at first, to be a 12-year old boy being confronted by his parents for poor grades on his report card. What is revealed as the spot plays out, is that the boy is actually scolding his parents for not having Comcast High-Speed Internet service at home.

"If they want him to get good grades, they'll just have to get the service," says Kurt Shore. "It is the surprise role reversal that makes the viewer smile and feel good about the Comcast brand."

D4's team worked closely with Comcast Creative Services to create the national campaign, which Comcast termed very successful in terms of acquiring new customers.

Paul Fitzgerald, D4 Vice President, adds, "So often, direct response advertising is so uninteresting and obtrusive. Our strategy and execution doesn't compromise the good feeling that consumers have about our clients' brands. In fact, we extend that feeling to the direct response realm as well."

D4's team included Dave Lesser-Creative Director, Paul Fitzgerald-VP, Christian Collins-Producer, Scott Whitham-Director, Chris Zurzolo and Kurt Shore- Music and Audio Production, Josh Cohen- Avid Editor (at D4's in-house Avid Suite), Shooters, Inc for Post Production, and Kurt Shore, Executive Creative Director. The print campaign, that accompanied the TV effort, was designed by Art Director Ian Brand.

To see the spot, click http://www.d4creative.com/TalkVideo/FinFin60_800.mpg

D4 Creative Group is a full-service advertising and integrated communications company specializing in high-caliber solutions for a wide range of clients. In addition to strategy, print, broadcast, direct response, branding, interactive and full-scale, in-house digital recording and editing capabilities, D4 provides specialized expertise in the telecommunications industry.

The company has patented its own unique products designed to extend the marketing impact of its clients. Founded in 1990, D4 Creative Group is headquartered in the Manayunk section of Philadelphia.