D4 Creative Group Scores In Multiple Categories At Recent Addy Awards of The Philadelphia Ad Club.

Business Editors/Hi-Tech Writers

PHILADELPHIA--(BUSINESS WIRE)--April 11, 2001

"The Addy awards show was running late. We were getting ready to leave, (to kiss our kids goodnight), when suddenly, our Comcast spot was up on the big screen and what a thrill it was," said Kurt Shore, president of D4 Creative Group, of his agency's three winning entries in the recent Addy Awards of the Philadelphia Ad Club.

"It was very exciting for us. When we won a top award and two Certificates of Excellence, we knew we were up against some formidable competition, the best that Philadelphia offers, and the hard work and ability of our creative team paid off," said Suzanne Hatfield, CEO of D4 and Shore's wife, continued.

D4 Creative received an Addy for Comcast Cable for their :30 second local single television commercial, "Comcast Dollar Store." David Lesser was creative director, Scott Whitham directed, Paul Fitzgerald (VP of D4), was account manager and Christian Collins produced.

An original score was produced by D4's Chris Zurzolo at D4's Digital Audio Suite and editing was done at D4's Avid Suite with post production being handled by Shooters, Inc.

The Manayunk agency received two of three Certificates of Excellence offered in the Disk-Based Sales Package category. One was for a CD-ROM for AT&T Digital Media Centers. The other was for a CD-Rom Business Card for Ajunto, creator of the first software platform to automate the entire IT commerce chain.

On both projects, Michael Gartner was technical dirctor, Wicky Lee was art director, Stacey Dodge was project manager and Suzanne Hatfield was creative director. Chris Albany (VP) was account manager for Ajunto.

Suzanne Hatfield, in addition to being CEO of D4 Creative is creative director of iD4, the interactive division of D4 Creative.

"We have produced CD-Rom Business Cards for a number of clients, including ourselves," Ms. Hatfield said. "I was very proud of the iD4 team when I learned of the recognition we received from the Ad Club. Both projects were amazing in that we had impossibly tight deadlines to deliver the complex multi-media presentations both clients required."

D4 Creative Group, founded in 1990 by MS Hatfield, is a full service advertising agency with local, regional and national consumer and business-to-business accounts in Technology, Cable/Entertainment, Financial/Securities, Pharmaceutical and other fields. Services provided by D4 Creative include TV, radio, print, marketing planning, and media planning.

D4 offers a complete interactive division, "iD4," whose staff of web interactive designers, programmers, and computer technologists bring state-of-the-art electronic marketing capabilities to clients.

Before teaming up with Ms Hatfield, Shore, a noted musician and performer, was an owner of Kajem Studios of Gladwyne, producer of a number of award winning albums. He sold the studio to Boyz2Men at the time he joined D4.