D4 Creative Group Lands Goodfellas Pizza and Pasta Franchise Advertising.

Business Editors

NEW YORK--(BUSINESS WIRE)--June 24, 2002

D4 Creative Group, a full service Philadelphia advertising agency, has been awarded the franchise advertising account of Goodfellas Old World Brick Oven Pizza and Pasta Restaurants, of Staten Island.

Goodfellas now operates six restaurants in New York, and will open a franchise operation in July in Burlington, NJ, the company's first venture outside of New York

"We are very pleased with the job D4 has done in planning our media approach and designing our newspaper ads for Burlington and the future. D4 will also handle media and public relations for our other locations as we roll out our franchise plan," said Richard Gatto, owner.

"The Grand Opening newspaper ad headlines speak to Goodfellas' New York Italian heritage: `Mouth-Watering Italian food, direct from the Old Country -- New York,' states one ad. Another says `Award-Winning Food. Famiglia Surroundings,' " according to Dave Lesser, D4 creative director. "The ads feature 10 gourmet brick oven pizzas, including Pizza a la Vodka, voted number one in America by Pizza and Pasta Magazine, authentic Italian pastas, salads, steaks, and chicken," Lesser continued.

The tagline in the advertising and on the menus is, "We're New York Italian."

Twice Rudy Giuliani has picked Goodfellas pizzas, when he was New York mayor as his wager in bets with mayors of other cities during New York Yankees playoff games, according to D4 account executive Amy Ford.

"We are convinced Goodfellas is a winner because it is a unique concept, there's no one else quite like them. They have a memorable name. The food is delicious because they use fresh ingredients rather than processed items. The advertising threads the needle of being playful yet elegant to satisfy their `Old World' traditions with `New World' excitement. We are very pleased to have this opportunity to help them achieve their goals," said Kurt Shore, D4 president.

D4 Creative Group is a full-service advertising and integrated communications company specializing in high-caliber solutions for a wide range of clients. D4 provides marketing strategy, print, broadcast, direct response, branding, interactive and full-scale, in-house digital recording and editing capabilities.

The company has patented its own unique products designed to extend the marketing impact of its clients through the latest wireless technology. Founded in 1990, D4 Creative Group is headquartered in the Manayunk section of Philadelphia.