D4 Creative Group Joins WorldGate Program to Provide Meaningful Content for ITV Subscribers.Business Editors/Hi-Tech Writers PHILADELPHIA--(BUSINESS WIRE)--Oct. 3, 2001 D4 Creative Group, a Philadelphia advertising agency, announced that they have joined a select group of companies formed by WorldGate Communications, Inc., of Trevose, PA, dedicated to providing well designed content for interactive TV (ITV (1) See interactive TV. (2) (iTV) The code name for Apple's video media hub (see Apple TV). ) subscribers. "D4 is a full service integrated advertising agency, providing strategic, creative marketing solutions to a wide range of clients, including a variety of companies within the telecommunications industry, such as Comcast, AT&T Broadband, Time Warner, @Home, WorldGate, and HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy ," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Suzanne Hatfield, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "WorldGate is the world's most widely deployed real-time interactive cable TV service provider and offers the cable industry a full line of Internet based, high speed interactive and enhanced television Enhanced Television (ETV) is a collection of specifications developed under the OpenCable project of CableLabs (Cable Television Laboratories, Inc.) that define an ETV Application consisting of resources (files) adhering to the Enhanced TV Binary Interchange Format (EBIF) content services. Recognizing the industry-wide need for quality interactive content, designed for the television platform, WorldGate handpicked this exclusive group of companies," according to Bud Breheney, vice president, WorldGate media services. "D4 Creative, as a part of this group of extremely talented partners, will work with advertisers, programmers This is a list of programmers notable for their contributions to software, either as original author or architect, or for later additions. See also: Game programmer, List of computer scientists , operators, and WorldGate in helping to bring increased value to interactive television," he continued. "D4 has always stayed on the cutting edge in utilizing new technologies to expand the impact of our clients' marketing efforts. Bringing them enhanced interactive capabilities represents an acceleration of this on-going effort. We offer our clients sound, results-driven advertising and marketing strategies with a strong creative flair. Now we will also offer them the expertise of premier interactive marketing," Hatfield said. |
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