D.G. Jewellery March 1999 Sales of On-line Products Have Increased 100% From February 1999.

TORONTO--(BUSINESS WIRE)--March 29, 1999--D.G. Jewellery of Canada Ltd. (Nasdaq:DGJLF - news) has announced that its on-line sales have doubled in March 1999 over the previous month.

In commenting, Jack Berkovits, CEO noted: "Total sales of on-line products are still not significant in dollars or in percentage of total sales. However, the percentage sales increase should not be underestimated especially in light of our very recent entry into on-line sales. In the minds of D.G. Jewellery management and its joint venture partners, it is truly indicative of the direction we can expect for this new distribution channel. The results for March are from our recently signed Exclusive Supply Agreement with Bid.com International (TSE:BII). Moreover, we are excited about our recently launched initiatives with Go2Net (Nasdaq:GNET), and Lycos (Nasdaq:LCOS). We plan to aggressively pursue other such vital opportunities."

D.G. Jewellery of Canada Ltd. is primarily engaged in the design, manufacture, merchandising and distribution of stone-set jewelry for department stores, mass merchants, catalogue showrooms, television shopping networks and other high volume retailers and other major discounters.

The Company maintains a broad base of customers concentrated in six major jewelry segments: -0-

i)   Internet retailers, auctioneers and other web merchants

ii)  department stores such as J.C. Penney and Saks Fifth Avenue

iii) specialty markets such as, QVC Inc., Home Shopping Network,
     ValueVision International, Shop At Home, QVC England, QVC Germany
     and The Shopping Channel (Canada)

iv)  jewelry chain stores such as Zales, Gordons, Friedmans and others

v)   mass merchandisers such as Wal-Mart and Zellers

vi)  with USA acquisitions in fold, D.G. Jewellery is increasingly
     exporting to the USA and demonstrating its ability to "deliver
     the goods"

Except for the historical information contained herein the matters discussed in this press release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of factors, including, but not limited to, risks in product demand, the impact of competitive products and pricing, changing economic conditions, both here and abroad, release and sales of new products, and other risk factors detailed in the Company's most recent annual report, and filing with the Securities and Exchange Commission.