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D. Larkin & Associates (D. Larkin) Announces New Clients; D. Larkin Retained for PR and Strategic Communications Work by Addx Corporation, K2M, & Crossflo Systems.


BURKE, Va. -- D. Larkin & Associates, a strategic communications firm, today announced that it has been retained by Addx Corporation (www.addxcorp.com -Alexandria, VA), Crossflo Systems (www.crossflo.com - San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , CA) and K2M (www.k2m.com - Leesburg, VA). D. Larkin is assisting Addx Corporation in a comprehensive branding, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  and website campaign to help showcase the company's growing professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  market base and related customer success. D. Larkin is working with K2M to leverage its most recent $21.5 million funding round through strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists.  and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise.  activities designed to further strengthen the firm's spine market leadership. Through a targeted public relations and positioning effort, D. Larkin is helping to expand the market for Crossflo's innovative data sharing solutions and build on current success stories.

"We are excited to be working with a strategic firm such as D. Larkin and Associates to position our company for the next level of growth," said Bill Millward, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Addx Corporation. "D. Larkin's proven approach and industry expertise can help Addx further its reputation as a high quality provider of management consulting, technology and program services, while helping to highlight customer excellence."

"We are pleased to bring on these new customers, who represent high levels of innovation, growth and expertise within their respective industries," said Doug Larkin, Founder & CEO of D. Larkin & Associates. "Each of these companies possess a unique differentiator that will allow us to strategize on their behalf to deliver greater press coverage, increased market recognition and enhanced sales opportunities."

About D. Larkin & Associates

D. Larkin & Associates (D. Larkin) fosters client success through results-driven public relations, marketing, advertising and government relations. D. Larkin, founded in 1996, has grown almost extensively by word of mouth with an established portfolio of successful clients in the U.S. and abroad. The firm's sector experience includes technology, government, healthcare, hospitality, life sciences, not-for-profit and professional services. D. Larkin & Associates, a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 in Burke, Virginia, is located online at www.dlarkin.com.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 9, 2006
Words:334
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