D-Box chair can bring action to the seat of audience's pants: DVDs from Fox will be encoded to let viewers 'feel' the movie.

Many of US have, over the years, seen movies that have "rocked our world."

That experience could become commonplace if D-Box Technologies Inc.'s chairs, couches and loveseats--equipped to literally move DVD viewers--catch on.

As part of agreements with distributor Deluxe Digital Studios and Twentieth Century Fox

Home Entertainment LLC, next month the companies will begin releasing home entertainment content with special coding embedded to let viewers with D-Box chairs "feel" the movie. The movements are audio-triggered, driven by signals overlaid on the soundtrack to interact with the "sensors" in the D-Box chairs, so when viewers hear an impact or motion on the screen they will feel one in their seat.

Established 10 years agoas a speaker company, D-Box transitioned into other technologies and has spent the past five years developing and manufacturing the motion-enabled seats. Company representatives spent last week meeting with studio executives about integrating the technology into DVDs that are released or in special edition formats. Eventually, D-Box is looking to install its technology in theaters so moviegoers willing to pay a few extra dollars per ticket can experience motion with the movie.

Michel Paquette, D-Box's North American sales director, said the company wants to bring the technology to movie theaters and eventually even live events, like hockey games. (Who wouldn't want to "feel" themselves being clothes-lined by a defenseman?)

It will be some time before the masses are rocking and rolling in their loveseats, however. Each DVD takes 75 to 150 hours to individually code and the cost is out of most people's range.

The furniture is currently available at high-end equipment retailers like Tweeter and ranges from about $3,500 to $10,000.