D&B MarketSpectrum 2.5 and D&B MarketMatch launched.MURRAY HILL Murray Hill may refer to one of the following places:
Desktop Marketing Now Available for Large and Small Businesses Dun & Bradstreet Brad·street , Anne Dudley 1612-1672. English-born colonial poet who wrote several collections of verse, including The Tenth Muse Lately Sprung Up in America (1650). (D&B) and Marketplace Information Corp. have launched D&B MarketSpectrum 2.5 Desktop and D&B MarketMatch, together aimed at providing desktop database marketing capabilities to both large and small businesses. The announcement was made here today by Norman Norman, city (1990 pop. 80,071), seat of Cleveland co., central Okla.; inc. 1891. It is the center of a livestock region. Oil wells, food processing, and printing and publishing contribute to the economy, and there is diverse manufacturing (machinery, communication A. Rich, vice president - D&B Database Marketing Services and Richard Lim, chairman of MarketPlace. The simultaneous debut of D&B MarketSpectrum 2.5 Desktop and D&B MarketMatch is intended to provide businesses of all sizes with a desktop marketing option using D&B information, while highlighting the key differences between these complementary products. D&B MarketSpectrum 2.5, sold by Dun & Bradstreet, is the newest addition to D&B's established suite of database marketing products, which were recently featured on CNBC's "Power Lunch". "Our customers have used MarketSpectrum to store and integrate information through customized data warehousing See data warehouse. data warehousing - data warehouse , and to learn how to retain current customers and find new ones," said Rich. "Now, in MarketSpectrum 2.5, D&B has added the ability to link companies to their corporate family members for increased marketing leverage and has provided more convenient access to information." MarketSpectrum 2.5 is an enterprise-wide solution - it can be accessed from personal computers in different departments of a company - that is customized for major businesses. A typical purchase price, including consulting, software, service, and data, ranges from $10,000 to $200,000. Database marketing integrates customer data with information from other sources to provide a deep, comprehensive view of a company's target markets. Results include increased customer loyalty, less customer attrition Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. , and higher sales. Studies show that 70 percent of companies believe they will need database marketing tools to compete beyond the year 2000. D&B MarketMatch, developed and sold by MarketPlace Information Corp., of Waltham, Mass., and sold by D&B, also accesses D&B's records of over 10 million U.S. businesses. But its mission is to help smaller companies address their major need: identifying new customers, by understanding their current customers and finding prospects that resemble them. "MarketMatch empowers small businesses to profile existing customers, save money on prospect list purchasing, and perform market analysis directly from their desktop," said Lim. MarketMatch allows the profiling of customer and prospect lists, elimination of existing customers and prospective customers from new list selection, and appending of D&B data to company information. The purchase price of MarketMatch, which includes D&B MarketPlace, a convenient CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). business-to-business lead generating tool, is $699. The combination of these two products sets the stage for more targeted and profitable direct marketing or sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . "D&B MarketMatch is the ideal desktop marketing tool for entrepreneurial en·tre·pre·neur n. A person who organizes, operates, and assumes the risk for a business venture. [French, from Old French, from entreprendre, to undertake; see enterprise. businesses looking to expand. And as businesses grow, so do the size and sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. of their tools," Rich summed up. "At database marketing's highest level, D&B MarketSpectrum 2.5 reveals all that is known about a company and its customers, and produces the marketer's dream: marketing to a universe of one." For more information, call 1-800-618-3087 for D&B MarketSpectrum Desktop 2.5, or 1-800-590-0065 or a D&B representative for D&B MarketMatch. Dun & Bradstreet, a company of the "new" Dun & Bradstreet Corp., is the leading provider of commercial credit and business marketing information, and receivables Receivables An asset designation applicable to all debts, unsettled transactions or other monetary obligations owed to a company by its debtors or customers. Receivables are recorded by a company's accountants and reported on the balance sheet, and they and include all debts owed management services. The corporation also includes Moody's Investor Service, the leading debt rating agency and a major publisher of financial information for investors, and Reuben H. Donnelley, the largest independent marketer of Yellow Pages Advertising in the U.S. Headquartered in Murray Hill, the coporation employs more than 16,000 professionals in 40 countries, and is expected to have 1996 annual revenue exceeding $2 billion. CONTACT: Dun & Bradstreet Information Services See Information Systems. Mike Azzi, 908/665-5694 |
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