D&B Digital Launches New Ultra-Focused Advertising Platform.New Online Business Media Network Reaches Millions of Business Decision Makers SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- D&B Digital[TM], the online media business within D&B, today launched a new ultra-targeted advertising platform that leverages search to attract a Business Decision Maker (BDM BDM Black Divorced Male BDM Business Development Manager BDM Background Debug(ger) Mode BDM Bund Deutscher Mädel (League of German Girls during the Third Reich, akin to Hitler Youth) ) audience while they are in the middle of their daily workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle. . D&B Digital represents a unique set of media properties and business information sites combined to offer advertisers a lean (no waste), highly-specified platform that places pertinent, contextual ads An advertisement that is targeted to the user based on words entered into a search engine or a profile of the user's purchasing or Web surfing habits. See contextual marketing. in front of BDMs. Approximately 10 million high-value BDMs use D&B Digital sites (Hoover's, AllBusiness.com and DNB DNB Dictionary of National Biography DNB Drum N Bass (music) DNB De Nederlandsche Bank DNB Dun & Bradstreet (stock symbol) DNB Den Norske Bank DNB David Nelson Band .com) as part of their business problem-solving each month. Now, advertisers can reach this coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. group -- when they are most in need of products and services and often looking to purchase -- while they are researching companies, industries and executives (on Hoover's and DNB.com) or specific business-related content (on AllBusiness.com). With AllBusiness.com's proprietary matching and categorization technology, also known as Content Match, advertisers can place relevant advertising on virtual channels of content that directly match the keywords most often used by potential purchasers. In addition, Hoover's paid-site targeting offers advertisers profiling of a highly loyal and engaged BDM demographic. These BDMs use the site on a 'log-in' basis, so advertisers are able to target their messages (by company size, title, industry, etc.) while these individuals are using Hoover's to actively research the most pressing business issues of the day. DNB.com has not previously run advertising alongside its core online subscription products. D&B Digital began placing select exclusive advertising opportunities in front of this highly-desirable DNB.com demographic last month. "What we offer is something completely different from sites where the BDM audience is going directly to a brand name publisher and passively clicking on headlines. Our audience is searching for answers as part of their business workflow, and landing wherever Google and Yahoo! place them on our sites," said Mark Walters Mark Everton Walters (born June 2, 1964) is a former professional footballer from Birmingham, England. He was an attacking goal scoring winger. Club career Aston Villa , vice president of sales for D&B Digital. "As a result, we have created the first platform that responds to searches, rather than targeting specific media, to provide a direct, highly targeted approach that benefits both the advertiser, by increasing ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and the site visitor, by providing content and tools that offer value. We think DNB.com represents the crown jewel Crown jewel A particularly profitable or otherwise particularly valuable corporate unit or asset of a firm. Often used in risk arbitrage. The most desirable entities within a diversified corporation as measured by asset value, earning power, and business prospects; in takeover of BDM audiences, and we look forward to the expanded reach and targeting opportunities rolling out this year on the site." D&B purchased Hoover's in 2003 as a central part of its Internet strategy and acquired AllBusiness.com in 2007. The online media properties of these business units, along with the DNB.com site itself, form the core of the D&B Digital product offering and attract a vast spectrum of BDMs online. About D&B Digital D&B Digital represents the online media business within Dun & Bradstreet (NYSE NYSE See: New York Stock Exchange :DNB), the world's leading source of commercial information and insight on businesses. D&B Digital properties include the advertising-supported Web sites AllBusiness.com, Hoovers.com and DNB.com, reaching one of the largest audiences of Business Decision Makers. AllBusiness.com provides more than 20 million pieces of business content, including how-to articles and videos, company profiles, blogs and podcasts. Hoover's large, in-house staff of industry experts provides comprehensive insight and analysis on more than 32 million private and public companies, 37 million corporate decision makers and 600 industries worldwide. (www.dnbdigitalmediakit.com) |
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