Cyveillance Study Reveals Only 18% of e-Travel, Brokerages, Electronics Sites e-Commerce Enabled.ARLINGTON, Va.--(BUSINESS WIRE)--Oct. 20, 1999-- A study released today by Cyveillance, a leading provider of e-Business Intelligence, revealed that only 18% of travel, brokerage and electronics sites--three of the fastest growing industries on the Web--are fully e-Commerce enabled. Additionally, nearly half of the sites studied are currently generating revenue through advertising rather than e-Commerce, as popular assumption would suggest. Cyveillance estimates that the overall universe of travel, online brokerage/PC banking and home electronics sites on the Web is 116,000; 7,400; and 6,600, respectively. Based on analysis, Cyveillance estimates that there are approximately 6,500 travel sites, 2,000 online brokerage/PC banking sites and 400 home electronics sites (selling three or more types of products) that are fully e-Commerce enabled, connoting the ability to execute transactions online. With nearly 60% of the U.S. Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f shopping online today, the need for e-Commerce-enabled sites is growing rapidly, however fewer sites than expected are actually meeting that need in the three industries studied. More than 400,000 Web sites in the travel, brokerage and electronics industries were downloaded by Cyveillance's proprietary NetSapien(TM) Technology for this study. Of the industries Cyveillance studied, the home electronics industry was out in front for e-Commerce with nearly half (49%) of the sites studied offering online transactions, followed by nearly 30% of online brokerages or PC banking sites. Only 6% of travel sites studied offered full e-Commerce capabilities; this number appears low because many link directly to the Sabre system, where consumers can complete a transaction. The study also uncovered key trends evolving in the privacy/security, customer loyalty and new sales model arenas: - Only 20% of sites studied have privacy policies (as would be expected, sites in the online brokerage/PC-banking arena had the highest percentage of privacy policies at 30%). - Affiliate programs are not being widely implemented, as only 3% of the sites analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. offer affiliate programs. - Only 4% of sites studied offer merchandise incentives to encourage customers to make purchases. - A mere 1% of sites studied offer any type of incentive points. "The figures uncovered in Cyveillance's newest study highlight the need for critical Internet market feedback to facilitate better e-Business decision making," said Brandy brandy [for brandywine, from Du.,=burnt, i.e., distilled, wine], strong alcoholic spirit distilled from wine or from marc, the residue of the wine press. The most noted brandy is cognac, made from white grapes in the Charente district of France. Thomas, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and chairman of Cyveillance. "Many businesses are flying blind, without strategic information about the activity occurring inside the other 800 million sites on the Internet, not just inside their own sites and the sites of their closest competitors. To succeed in today's Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. , businesses must make e-Business Intelligence part of their corporate strategy." NetSapien(TM) Technology NetSapien Technology is an industrial strength software that functions much like a human (hence its name), but moves at the speed of the Internet. It combines spidering techniques, an inference engine The processing program in an expert system. It derives a conclusion from the facts and rules contained in the knowledge base using various artificial intelligence techniques. inference engine - A program that infers new facts from known facts using inference rules. , sophisticated heuristics heu·ris·tic adj. 1. Of or relating to a usually speculative formulation serving as a guide in the investigation or solution of a problem: and filtering that give NetSapien Technology its unique functionality. It scours scour, scours 1. the chemical and physical cleaning of fleece wool. 2. diarrhea. dietetic scour see dietary diarrhea. peat scour see secondary nutritional copper deficiency. the Internet at high speeds to locate information that meets customer-defined business criteria, or, in the case of independent studies, NetSapien Technology searches on specific information desired. It doesn't just look for URLs or key words like a commercial search engine would, it actually looks deep within Web sites, pages and newsgroup newsgroup Internet forum for discussion of specific subjects. Newsgroups are organized into subjects (e.g., automobiles); each typically has several subgroups (e.g., classic cars, Formula One racing cars). postings to provide in-depth information about the intent, content and meaning of each site, page and posting it uncovers. Then, NetSapien Technology analyzes and prioritizes the data, after which a experienced e-Business Analyst applies a top level of analysis, to offer Cyveillance clients highly relevant, actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. information. Cyveillance Named one of Digital South magazine's "Top 50 Companies to Watch in 1999," Cyveillance is a leading provider of e-Business Intelligence. The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , founded in 1997, helps major corporations, organizations and select government agencies manage their e-Business strategies by providing critical market feedback from the Internet. Cyveillance's e-Business Intelligence Suite includes competitive, strategic, image and legal services legal services n. the work performed by a lawyer for a client. that focus helping clients understand how sites across the Internet are impacting their businesses. Using client-driven business criteria, Cyveillance combines its powerful NetSapien Technology with experienced e-Business Analysts to find and prioritize pri·or·i·tize v. pri·or·i·tized, pri·or·i·tiz·ing, pri·or·i·tiz·es Usage Problem v.tr. To arrange or deal with in order of importance. v.intr. sites of greatest business impact to its clients. Cyveillance clients include leaders in the computer, automotive, publishing, music, motion picture, apparel and telecommunications industries, among others. For additional information on Cyveillance visit www.cyveillance.com. |
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