Cytura Unveils First XML-Based eBusiness Platform That Enables Workers to Easily Manage Content and Build Portal Communities Without IT Support.

Business/Technology Editors

HEATHROW, Fla.--(BUSINESS WIRE)--Dec. 18, 2000

Cytura 3.0 Delivers Unprecedented Ease of Use, "Extreme

Personalization," Faster Time to Market and Reduced Total Cost of

Ownership

Cytura(R) Corporation, leaders in the convergence of content management, personalization and community building software to simplify and reduce the costs of eBusiness, today announced the introduction of Cytura 3.0, a comprehensive XML-based eBusiness platform. Cytura 3.0 elevates content management to a new, word-specific standard called Extreme Personalization(TM), and is the first eBusiness platform that enables non-technical employees such as marketers and administrators to easily operate without IT support. Cytura 3.0 is also the first available platform that combines extreme personalization, real-time content management and community building capabilities into a single integrated offering, yielding a lower cost of ownership, more powerful performance and "one stop shopping" convenience for the cost-effective development and operation of a corporate Web portal. Supporting multiple languages from a unified framework, Cytura's software and tools provide robust B2B, B2C and EIP solutions for clients in a variety of vertical industries and international markets.

Dynamic Healthcare Technologies (Nasdaq: DHTI), a Cytura customer and strategic reseller, makes diagnostic medicine digital through its clinical and diagnostic workflow solutions for pathology, laboratory, radiology services in hospitals, clinics and ambulatory care settings. The company's systems are installed in more than 650 client locations, including half of the nation's "Best Hospitals" and 40 percent of the "Best Hospitals" in cancer treatment as reported in US News and World Report magazine.

"Healthcare organizations need to easily and efficiently communicate personalized content with a vast number of audiences tailored to each party's specific interests," said Christopher Assif, CEO of Dynamic Healthcare. "We chose Cytura's platform because it enables us to easily launch our existing applications to the Web and combines extreme personalization, real-time content management and rapid community building capabilities into one unified architecture. It is the ability to integrate these components that makes Cytura a powerful and cost efficient eBusiness platform."

Content Overload and Complexity--Today's eBusiness Problem

Companies are increasingly dependent on corporate portals to communicate and conduct business with employees, partners and customers who are subdivided into a vast array of internal and external communities. In content-heavy sectors like healthcare, news media operations and financial services, the prolific volume of information--and the complexity of updating and customizing it--slows the market entry of these e-business initiatives and necessitates a costly deployment of IT staff for their maintenance. It is estimated that the number of Web pages may double every three months. Existing solutions either manage content or build communities, but they are disparate products that lack integration, institutionalize a customer's continuing dependence on vendor purchases, and demand ongoing support of internal IT staff.

Cytura 3.0: Simplifying eBusiness

Cytura 3.0 answers the challenge of eBusiness complexity with the first XML-based platform that allows market entry in a matter of weeks rather than months, and whose tools enable an enterprise's non-technical staff to easily manage content and build communities on their own. For the first time, business users can efficiently and cost-effectively take control of their eBusiness. Companies such as Priority Healthcare, a leading specialty pharmaceutical distributor, and International SOS, a global leader in international corporate services, are already using the Cytura eBusiness platform to rapidly move their offline businesses online, establish new standards of personalizing content for their communities and reduce their total cost of ownership.

Key features and benefits of Cytura 3.0 include:

Extreme Personalization(TM)--With Cytura 3.0, companies can personalize content to the word level, update content in real-time and rapidly build out syndicated communities across multiple languages. An entire article, sentence or paragraph can be personalized depending on the site user's age, location, interests, relationship, etc.

Open Standards and Ease of Integration--Organizations seeking to move offline operations online are traditionally forced to use proprietary technology that requires additional scripting, coding and consulting services in order to effectively scale and link content with community. Cytura solves this problem by levering open standards such as XML, XHTML and Java. Cytura guarantees a flexible platform that can easily integrate with an existing IT infrastructure and third party applications, without custom coding or scripting. This greatly reduces the need for large consulting expenditures and custom integration and facilitates time to market.

Rapid site building, administration and management functionality--Cytura's Site Builder(TM) application and administrative tools enable non-technical employees to easily build all of the community sites within a portal. The administrator can easily build layouts, add menu items and define the type of content or value-added services to display in each area of the site without any scripting.

Rapid Syndication of New Communities--Companies can easily deploy new communities and syndicate sites as their needs grow. Various communities can use the same layouts, content and images or can be modified for a completely different scheme based on the community requirements.

"Cytura is the first company that integrates personalization with content management and community building, bringing revolutionary simplicity to eBusiness. Never before has it been so easy for companies to develop a comprehensive Web portal and eBusiness platform that snaps into an existing IT infrastructure with little or no reconfiguration," said Tom Chuckel, president and COO of Cytura. "This results in demonstrably lower cost of ownership, faster time to market and reduced project risk than with other eBusiness platform and content management software offerings."

Availability

Cytura 3.0 is available immediately to all industries, including healthcare, media/entertainment, financial services, insurance, manufacturing telecommunications and energy.

About Cytura

Cytura is the leader in the convergence of content management, personalization and community building software to simplify and reduce the costs of eBusiness. Cytura provides a centralized, integrated framework for delivering Extreme Personalization(TM), real-time content management and dynamic community building capabilities unmatched by any combination of niche vendors. By leveraging the power of XML, Cytura guarantees a flexible platform that can easily snap into an existing IT infrastructure with little or no reconfiguration. For the first time, employees can easily create, manage and update content, without the need for IT support. Content can be personalized to the actual word level for individual communities, and businesses can support multiple communities--including multiple languages--from a centralized platform without any scripting or code writing.

Based in Heathrow, Florida, Cytura was founded in 1998. The company's end-to-end solution can be implemented in a wide range of industries including healthcare, media/entertainment, financial services and insurance, manufacturing, telecommunications and energy. More information about the company can be found at www.cytura.com or by calling 407/246-7300 or 877/9CYTURA.