Cytura Selected by Microsoft and Microsoft Healthcare Users Group as an Industry Solution Award for Healthcare Finalist; Cytura Recognized as an Emerging Healthcare Technology Provider.

Business/Technology Editors & Health/Medical Writers

HEATHROW, Fla.--(BUSINESS WIRE)--Nov. 5, 2001

Cytura, an emerging provider of content management infrastructure software and services, today announced it was selected as one of the three finalists in the emerging technology category for the 2001 Industry Solution Awards for Healthcare, co-sponsored by Microsoft and Microsoft Healthcare Users Group (MS-HUG). Cytura, which competed with more than 77 other companies, was recognized for its eXtreme Personalization(TM) and content inheritance running on the flexible Microsoft-based framework. Cytura was also recognized for its work with Priority Healthcare.

The Cytura XML-based enterprise-class content management system can be used to build commerce, communication and community for Web sites across the healthcare industry. Healthcare enterprises can benefit proportionally from the cost savings and accelerated deployment time that Cytura offers.

"Cytura was recognized as a finalist in the emerging technology category because it enables healthcare organizations to reduce costs and improve the quality of care," said David Lubinski, general manager for Healthcare and Public Sector, at Microsoft. "The unique XML-based architecture underpinning the Cytura solution framework, serves as a fundamental element of Microsoft's .NET vision of software that empowers users any time, any place and on any device. Its reliability, extensibility and scalability of the solution position Cytura as a valuable partner in the healthcare sector."

Cytura was enlisted by Priority Healthcare (PHC) to launch several Web site neighborhoods dedicated to providing information on specific diseases and their respective treatments. Using traditional methods, PHC would have to code each site line by line--with Cytura, PHC rapidly built numerous communities created and managed by a small, non-technical staff. Additionally, using Cytura's eXtreme Personalization capabilities, PHC customized sections of each site based on the site users' disease states and treatment information. Because site updates are made without a dedicated IT staff, the Cytura solution has drastically reduced long-term maintenance costs, while allowing for more personalized management of content by subject matter experts.

"A project of this size typically requires extensive resources, time and money. With Cytura we can deploy and maintain sites using a significantly smaller staff, which not only minimizes costs but also allows us to closely manage the information presented on the Web site," said Steve Cosler, COO of Priority Healthcare. "Now that we can tailor content so that patients and physicians immediately see information that specifically addresses their particular needs, our Neighborhoods have become powerful tools to help improve the quality of care we provide our customers."

"Healthcare and other global organizations require a fully integrated portal solution to execute their corporate initiatives rapidly with a low cost of ownership," said Raj Toleti, chairman and CEO of Cytura Corporation. "Microsoft identifying Cytura as an emerging technology provider for healthcare is a significant milestone in our strategy to become the dominant portal services framework provider in healthcare."

About Priority Healthcare

Priority Healthcare Corporation (www.priorityhealthcare.com) is a provider of patient-specific, specialty biopharmaceuticals and disease treatment programs to individuals with chronic diseases and a national distributor of specialty pharmaceuticals and related medical supplies to the alternate healthcare market. For further information about Priority Healthcare Corporation, please contact: Robert F. Myers or Donald J. Perfetto, [phone].

About Cytura

Cytura specializes in helping Enterprise Customers, Independent Software Vendors, and Solution Integrators, deliver their applications quickly and more profitably through its infrastructure suite of content management, eXtreme Personalization, and Enterprise Syndication Platform. Architected for speed and reusability, Cytura delivers a centralized, integrated XML-based content management platform for enabling global organizations to syndicate personalized Web application services to their constituents. For more information, call (877) 9CYTURA or visit www.cytura.com.