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CytoDyn Uses Optional Web Movie for "Doctors-Versus-Bankers" Compromise.


SANTA FE Santa Fe, city, Argentina
Santa Fe, city (1991 pop. 341,000), capital of Santa Fe prov., NE Argentina, a river port near the Paraná, with which it is connected by canal.
, N.M. -- CytoDyn, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:CYDY), an emerging growth biotechnology company, has placed a short movie clip (4.8 MB) on its web site at www.cytodyn.com. The movie can be downloaded and played by clicking on a link that appears on the Company's Home Page. This can also be accomplished by clicking on the Company's logo, which appears on every page of the web site. However, the movie clip will not be downloaded or played unless a visitor opts-in for the movie.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 CytoDyn's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Allen D. Allen, today's investment bankers expect corporate web sites to dazzle daz·zle  
v. daz·zled, daz·zling, daz·zles

v.tr.
1. To dim the vision of, especially to blind with intense light.

2.
 the investment community with a Flash movie that plays immediately when a browser goes to the corporate site. Yet, surveys have consistently shown that adults often use the Internet as a reference source and may find the Flash movies a nuisance if not an irritant ir·ri·tant
adj.
Causing irritation, especially physical irritation.

n.
A source of irritation.


irritant,
n 1. an agent that causes an irritation or stimulation.
2.
.

Many corporate sites now include a "Skip Intro" button on their Flash movies to accommodate both the needs of their visitors and the expectations of Wall Street. However, Allen believes that forcing visitors to opt out of a movie after it is already playing reflects a measure of insensitivity toward the needs and feelings of concerned AIDS patients, physicians, and academicians who visit CytoDyn's web site in order to mine information about cutting-edge, immune-based therapeutics.

"Although we recognize the need to include multimedia elements on our web site," Allen said, "we believe that the optional movie reflects a more professional attitude toward the life-and-death issues that arise from our mission of developing first-in-class drugs for serious human disease."
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 16, 2006
Words:265
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