Cypress and UICO Team up to Deliver Innovative Electronic User Interface Solutions for Appliance, Medical, and Industrial Markets.UICO to Employ Cypress CapSense[TM] and Other PSoC([R]) Technologies for Turnkey, Warranted Interface Solutions SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. -- Cypress Semiconductor Cypress Semiconductor is a semiconductor design and manufacturing company. It began operations in 1982 and listed publicly in 1986. Two years later, the company shifted over to the New York Stock Exchange under the symbol, (NYSE: CY). Corp. (Cypress) (NYSE NYSE See: New York Stock Exchange :CY), a global leader in high-performance, mixed-signal, programmable semiconductor solutions, today announced a joint marketing agreement with UICO, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (UICO) enabling UICO to deliver innovative electronic user-interface (UI) solutions to the appliance, medical, and industrial markets. These UIs will be based on Cypress's PSoC([R]) mixed-signal arrays, including the industry leading CapSense[TM] capacitive touch sensing technology. As highly sophisticated technologies are deployed in new products, their ultimate adoption and success depends on simplicity and ease of use. The recent advances in touch sensing UI technologies make these products more relevant, and also more engaging and exciting to use. Cypress is the leading supplier of touch sensing technologies and UICO is helping original equipment manufactures (OEMs) to achieve highly refined user experiences for their products. "UICO offers deep market knowledge, outstanding development capabilities, and quality manufacturing," said Steve Gerber, director of CapSense Solutions at Cypress. "UICO understands the unique benefits of our PSoC architecture, and is leveraging those benefits to create innovative and warranted user-interface solutions that will delight customers." "UICO's human-centered design approach makes us a unique turnkey supplier partner," said Bahar Wadia cofounder co·found tr.v. co·found·ed, co·found·ing, co·founds To establish or found in concert with another or others. co·found of UICO along with Bill Lee. "This agreement brings together two companies who are experts in their fields. And, most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , together we are delivering tremendous value for our customers. Cypress brings the technology and we complete the solution." About CapSense A single CapSense device can replace dozens of mechanical switches and controls with an elegant touch-sensitive interface, and the solution supports touch screens and proximity sensing for superior product differentiation Product Differentiation A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics. . CapSense-based "button" and "slider A block of material that holds the read/write head of a magnetic disk. See flying head. " controls are more reliable than their mechanical counterparts because they are resistant to environmental wear-and-tear from temperature change and moisture. Cypress has garnered hundreds of CapSense design wins worldwide in applications that include mobile handsets, portable media players, white goods, computers, printers and automotive, among others. Cypress's CapSense solution offers system designers numerous advantages over capacitive sensing products built around modules and sub-assemblies, including increased flexibility, reduced board space and lower cost. Because of the unique PSoC architecture, designers can easily integrate multiple functions (e.g., LED drivers and LCD displays), in addition to capacitive sensing. The PSoC CapSense solution also delivers benefits such as easy communications using either I2C I2C Inter-Integrated Circuit I2C Intelligent Interface Controller I2C Intelligent Controller , SPI (1) (Stateful Packet Inspection) See stateful inspection. (2) (Service Provider Interface) The programming interface for developing Windows drivers under WOSA. or USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. interfaces, the ability to implement both touchpad A stationary pointing device that provides a small, flat surface that you slide your finger over using the same movements as you would a mouse. You can tap on the pad's surface as an alternate to pressing one of the touchpad keys. See mouse, trackball and pointing stick. (x-y matrix) and linear slider applications with the same device, and the ability to make quick design changes using the flash-based PSoC architecture. In addition, users can complete CapSense designs quickly and easily using pre-configured and verified "user modules" within Cypress's PSoC Designer[TM] 4.4 Integrated Design Environment (IDE), and experience real-time sensor tuning and monitoring with PSoC Express[TM] visual embedded system design tool. Learn more about CapSense online at www.cypress.com/capsense. PSoC -- Because Change Happens PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. without lead-time or NRE (Non-Recurring Engineering) Refers to the cost of creating a new product, which is paid up front. Contrast with "production cost," which is ongoing and based on the quantity of material produced. penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM See static RAM. SRAM - static random-access memory , an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications. The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. Easy to use development tools enable designers to select configurable library elements for analog functions such as amplifiers, ADCs, DACs, filters and comparators and digital functions such as timers, counters, PWMs, SPI and UARTs. The PSoC family's analog features include rail-to-rail inputs, programmable gain amplifiers and up to 14-bit ADCs with exceptionally low noise, input leakage and voltage offset. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality. Customers can save as much as $10 in system costs. Learn more about PSoC products at www.cypress.com/psoc and receive free online training at www.cypress.com/psoctraining. About UICO, LLC UICO, LLC develops and manufactures uniquely innovative custom user-interface (UI) solutions for the appliance, medical, and industrial markets. Leveraging emerging user-interface technologies and systematically employing best practices in human factors/user interaction design, industrial design, engineering, and manufacturing, UICO delivers fully-warranted UI solutions to its customers. UICO can be contacted by e-mail at info@uico.com or online at www.uico.com. About Cypress Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC[R] mixed-signal array, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB[TM] radio system-on-chip, to West Bridge[TM] and EZ-USB[R] FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors CY. Visit Cypress online at www.cypress.com. Cypress, the Cypress logo and PSoC are registered trademarks and CapSense and PSoC Designer are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners. |
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