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Cypress and FE Global Electronics Sign Agreement to Extend Distribution Into India.


BANGALORE, India -- Cypress Semiconductor Cypress Semiconductor is a semiconductor design and manufacturing company. It began operations in 1982 and listed publicly in 1986. Two years later, the company shifted over to the New York Stock Exchange under the symbol, (NYSE: CY).  Corp. (NYSE NYSE

See: New York Stock Exchange
:CY) and FE Global Electronics have extended their distribution agreement allowing FE Global to sell Cypress's products into India -- a market that is projected to reach US$40 billion by 2010. FE Global, which became a distribution partner of Cypress in 1993, has contributed significantly to the company's sales growth in China, Malaysia, the Philippines, Singapore and Thailand.

"We are on the threshold of a tremendous growth trajectory in India as numerous hardware and embedded design companies are evolving," said Naveen Kumar, Cypress's country sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 in India. "Since most of Cypress's products, including our PSoC(R) programmable mixed-signal arrays, USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 controllers, wireless transceivers, programmable clocks, and CMOS image sensors, require field support to get designed in, partnering with FE Global will give us an added advantage as they bring very good demand-creation capabilities coupled with excellent salesmanship."

FE Global opened its first sales office in India in September 2001, and now has four offices in Bangalore, Hyderabad, Pune & Delhi. The company believes its knowledge of the Indian market and strong team of sales and field application engineers will enable Cypress to increase its revenue and business penetration in India.

"The Indian market has a promising future," said Alex Onn, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Flextech Holdings Ltd. and FE Global Electronics Pte Limited. "We are very pleased to be working with Cypress to develop this market and bring us mutual benefit."

About Cypress

Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. , automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB The wireless version of the universal serial bus (USB). Using ultra-wideband (UWB) technology, wireless USB is designed to provide the same 480 Mbits/sec data rate as USB 2.0 within two meters (6.6 ft.) or 110 Mbps within 10 meters (33 ft.).  devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the ticker symbol Ticker Symbol

An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors
 CY. More information about the company is available online at http://www.cypress.com/.

About FE Global

Established in 1990, FE Global has evolved to become one of the leading electronic components distributors in the pan-Asia region. With a wide regional network and pool of talented people, we always strive to cover greater grounds, staying at the forefront of new technologies and bringing greater value. In fact, we are a trusted partner for some of the world's most reputable principals and global clients from a wide spectrum of industries -- information technology, consumer electronics to telecommunications.

More information about FE Global, please visit www.fe-electronics.com.

Cypress, the Cypress logo and PSoC are registered trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9INDI
Date:Dec 13, 2005
Words:450
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