Cypress USB Effort Joins Intel's Concept PC Project; Cypress Brings USB 2.0 Interface Capabilities to Intel's Hannacroix Concept PC.Business Editors/High-Tech Writers COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition). Fall 2001 Booth L1631-17USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. SAN JOSE, Calif.--(BUSINESS WIRE)--Nov. 12, 2001 Cypress Semiconductor (NYSE NYSE See: New York Stock Exchange :CY) today announced its participation in Intel's Concept PC, codenamed Hannacroix. The Hannacroix concept PC is a motherboard designed to demonstrate leading-edge I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output. I/O - Input/Output technology. The Hannacroix concept PC will use Cypress's ISD-300 ATA/ATAPI bridge to show high-speed USB 2.0 connectivity to mass storage devices and Cypress's TetraHub(TM) USB 2.0 hub controller to demonstrate the coexistence of multiple USB speeds. USB links PCs to peripherals in true "plug-and-play" fashion, making PCs much easier to use. USB 2.0, which transmits data at up to 40 times faster than USB 1.1, establishes USB as the standard connection bus of the future for demanding high-speed PC and communications applications such as mass storage, Internet access appliances, wired and wireless local area networks (LANs), and digital multimedia. "The Hannacroix concept PC is designed to show our customers how they can integrate leading-edge, value-added features into their motherboard designs," said Tom Matson, marketing director of Intel's Desktop Platform Solutions Division. "A communications supplier such as Cypress, with its advanced USB 2.0 interface solutions, brings valuable capabilities to our demonstration systems and the Hannacroix concept PC marketing effort as a whole." "Participation in the Hannacroix concept PC project will support our efforts to establish our USB 2.0 portfolio as state-of-the-art, value-added connectivity solutions," said Jeff Chang, USB product marketing manager for Cypress Semiconductor. "Cypress has the broadest portfolio of USB solutions on the market with over 100 million units shipped, and we can help our customers take advantage of the synergy among them to design groundbreaking products." The Cypress ISD-300 ATA/ATAPI bridge device is targeted specifically at enabling industry-standard mass storage devices -- such as hard disk, CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , CD-RW (CD-ReWritable) The only rewritable CD technology. CD-RW disks look like other CD media, but with close inspection, they have a more polished surface with a very dark blue-gray cast. , DVD-RAM A rewritable DVD disc endorsed by the DVD Forum. Using phase change technology, DVD-RAMs are like removable hard disks, and the media can be rewritten 100,000 times compared to 1,000 times for DVD-RW and DVD+RW. The first DVD-RAM drives with a capacity of 2.6GB (single sided) or 5. , and Zip(TM) drives -- to be directly connected through a USB 2.0 interface. Its fixed-logic architecture allows easy integration, as well as quick time-to-market. The Cypress TetraHub is the industry's only USB 2.0 hub controller to integrate four transaction translators, allowing all three USB speeds -- low-speed (1.5 Mbps), full-speed (12 Mbps) and hi-speed (480 Mbps) -- to operate at maximum bandwidth in USB-enabled systems. This powerful hub controller provides the system intelligence needed to provide high levels of data control. TetraHub is a fixed-function solution, requiring no firmware intervention, thereby reducing design risk and development time. It may be used as a high-bandwidth controller in standalone hubs, monitor hubs, port replicators, and docking stations, or to increase the number of USB ports on a PC without integrating additional host controllers. The Hannacroix concept PC illustrates Intel's ability to integrate future technologies seamlessly onto a single platform. Hannacroix features next-generation technologies and is being developed by Intel's Desktop Platform Solutions Division. For more information about the Hannacroix concept PC, please visit http://developer.intel.com/design/motherbd/cv. About Cypress Cypress Semiconductor is "Driving the Communications Revolution"(TM) by providing high-performance integrated circuit solutions to fast-growing markets, including data communications, telecommunications, computation, consumer products, and industrial control. With a focus on emerging communications applications, Cypress's product portfolios include high-speed physical layer devices (PHYs), network search engines (NSEs), network coprocessors, datapath switching elements (DSEs), networking-optimized and micropower static RAMs; high-bandwidth multi-port and FIFO (First In First Out) A storage method that retrieves the item stored for the longest time. Contrast with LIFO. See traffic engineering methods. FIFO - first-in first-out memories; high-density programmable logic devices; timing technology for PCs and other digital systems; and controllers for Universal Serial Bus See USB. (hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission. (USB). More than two-thirds of Cypress's sales come from fast-growing communications markets and dynamic companies such as Alcatel, Cisco, Ericsson, Lucent, Motorola, and Nortel Networks. Cypress's ability to mix and match its broad portfolio of intellectual property enables targeted, integrated solutions for high-speed systems that feed bandwidth-hungry Internet applications. Cypress aims to become the preferred silicon supplier for Internet switching systems and for every Internet data stream to pass through at least one Cypress IC. Cypress employs approximately 4,000 people worldwide with international headquarters in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. . Its shares are listed on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the symbol CY. More information about Cypress is accessible electronically on the company's worldwide Web site at http://www.cypress.com. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Statements herein that are not historical facts are "forward-looking statements" involving risks and uncertainties, including but not limited to: the effect of global economic conditions, shifts in supply and demand, market acceptance, the impact of competitive products and pricing, product development, commercialization and technological difficulties, and capacity and supply constraints. Please refer to Cypress's Securities and Exchange Commission filings for a discussion of such risks. Note to Editors: TetraHub and "Driving the Communications Revolution" are trademarks of Cypress Semiconductor. All other trademarks are the property of their respective companies. See us at: Comdex/Fall 2001, Las Vegas, NV USB Pavilion Booth L1631-17USB North Hall, Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. |
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