Cypress Taps Paul Bentley to Head European Sales.MUNICH, Germany -- New Managing Director Will Leverage Cypress's Broad Product Portfolio and Design Capabilities to Claim New European Business Cypress Semiconductor Cypress Semiconductor is a semiconductor design and manufacturing company. It began operations in 1982 and listed publicly in 1986. Two years later, the company shifted over to the New York Stock Exchange under the symbol, (NYSE: CY). Corp. (NYSE NYSE See: New York Stock Exchange :CY) has promoted Northern European sales director, Paul Bentley, to head up pan-European sales. Propelled by an increase in design win revenues of 25 percent last year, the company is hoping a new managing director and its broadest product portfolio in years will enable the company to claim greater market share. In 2004, the EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. region accounted for approximately 15 percent of Cypress's global sales. "This is an exciting time for Cypress," said Bentley. "Never before have we had such a broad product portfolio so well-aligned with the European market." Cypress's product offerings, said Bentley, include its PSoC(TM) mixed-signal arrays, CMOS image sensors and SRAMs targeting automotive makers in Germany, Sweden, France and the U.K. They also include USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. controllers, WirelessUSB(TM) radios, and crystal oscillators for consumer and computation applications as well as PSoC and WirelessUSB devices for industrial control. Cypress also offers low-power RAMs and image sensors targeting wireless handset makers across Northern Europe, and the industry's most-efficient silicon solar cells targeting residential and commercial customers from Germany to Spain. Bentley joined Cypress in 1996 as European distribution director and was promoted to northern regional sales director four years later. During his tenure the company has managed to penetrate the mobile phone market in Europe, resulting in significant new revenue. Bentley started his career in semiconductor distribution in 1986 at Memec, and later served as a sales representative for Spectrum, another European components distributor. As managing director, Bentley will oversee Cypress's regional sales offices in Belgium, Finland, France, Germany, Italy, Sweden the U.K., and sales representatives serving the rest of Europe, the Middle East and Africa Europe, the Middle East and Africa, usually abbreviated to EMEA, is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American based companies, who often divide their international operations into the (EMEA). "Paul Bentley consistently delivers solid results and is very much in touch with our customers' needs," said Ralph Schmitt, executive vice president of sales and marketing at Cypress, located in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. "Since joining Cypress, he has grown our customer base in Northern Europe and gained exposure in new markets by engaging customers earlier in the design process. We are confident that his leadership and experience will translate into great results for our customers across all of Europe." About Cypress Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. , automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors CY. More information about the company is available online at www.cypress.com. Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners. |
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