Cypress Semiconductor Names Advertising Agency; Silicon Valley's van Bronkhorst Group Selected to Drive New Print Campaign.

SAN JOSE, Calif.--(BUSINESS WIRE)--Nov. 7, 1997--Cypress Semiconductor (NYSE:CY) today announced that it agreed to retain Silicon Valley-based van Bronkhorst Group as its advertising agency and principal communications advisor.

A new campaign created by VBG will debut in electronics trade publications in early December, beginning with an ad for Cypress's industry-leading 1-Mbit Deep Sync FIFO. Cypress Semiconductor, a $600 million international supplier of high-performance integrated circuits, had been engaged in an agency review since late June.

"The van Bronkhorst Group captured the competitive edge and absolute dedication to innovative silicon technology that drive our culture," said Dan McCranie, Cypress senior vice president, marketing and sales. "Our new campaign, deployed to support the rapidly expanding portfolio of new Cypress products, will speak directly to those core qualities while providing engineers with the information they require to make rapid, effective design decisions."

"We are thrilled to have earned the opportunity to work with Cypress, a leader in semiconductor technology and one of Silicon Valley's most noteworthy companies," said VBG President and CEO Kort van Bronkhorst. "Cypress's tenacious, entrepreneurial approach to designing, manufacturing, and selling its products will be rewarding to partner with from a marketing communications perspective."

Founded in 1984, the van Bronkhorst Group is a full-service marketing communications agency specializing in high-technology accounts. With 25 employees and several strategic multimedia partners, the agency consistently delivers highly creative print and electronic communications tools.

VBG's current client roster includes growth-mode companies like Breakthrough Software, Silicon Light Machines, and ArrayComm, as well as high-profile accounts such as Applied Materials, Perkin Elmer, Applied Biosystems, and Seagate Technology.

Cypress Semiconductor Corp. is an international supplier of high-performance integrated circuits with worldwide headquarters in San Jose. The company provides a broad range of products for leading computer, networking, and telecommunications companies worldwide. The company's product line includes static RAM, EPROM, and specialty memories; programmable logic; data communications products; and personal computer chipsets, timing devices, and USB microcontrollers. Cypress shares are listed on the New York Stock Exchange under the symbol CY. The company has a site on the worldwide web at http://www.cypress.com . -0-

NOTE TO EDITORS: Deep Sync is a trademark of Cypress Semiconductor.

CONTACT: Cypress Semiconductor Corp.

Joe McCarthy, 408/943-2902

or

van Bronkhorst Group

Mike MacIntosh, 408/980-8012