Cypress Offers New KISSBind(TM) Capability for WirelessUSB(TM) Radio-On-a-Chip Devices; New Feature Allows WirelessUSB Peripherals and Hosts to Link With a Simple Electronic ``Kiss,'' Avoiding User Installation Headaches.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. -- Cypress Semiconductor Cypress Semiconductor is a semiconductor design and manufacturing company. It began operations in 1982 and listed publicly in 1986. Two years later, the company shifted over to the New York Stock Exchange under the symbol, (NYSE: CY). Corp. (NYSE NYSE See: New York Stock Exchange :CY) today announced a new feature for its WirelessUSB(TM) radio-on-a-chip devices that provides a simple and intuitive method for users to pair a peripheral with the desired host. The KISSBind(TM) capability enables users to link the devices by simply bringing them in very close proximity with one another, solving one of the most common problems experienced by wireless peripheral users - installation complexity. The KISSBind method requires no additional hardware components, accomplishing the host-peripheral link with free firmware provided by Cypress along with its WirelessUSB products. "Peripheral manufacturers tell us that installation problems account for more service calls than any other reason," said Marcus Kramer, managing director of the Wireless Business Unit in Cypress's Consumer and Computation Division. "KISSBind solves this problem without adding cost or complexity to the end product. It's another way that Cypress is enabling a 'Wireless Out of the Box' experience. We expect our customers to significantly reduce their support costs by implementing the KISSBind feature." "A complicated, inconvenient method for binding a wireless peripheral with the host defeats the purpose of owning a wireless device in the first place," said Brian O'Rourke Sir Brian na Murra O'Rourke (1540?–1591), hereditary lord of West Breifne (modern County Leitrim) in Ireland during the later stages of the Tudor reconquest of that country, was proclaimed a rebel and became the first man to be extradited within Britain. , senior analyst at market research firm In-Stat. "The KISSBind feature offers a simple, elegant solution to this problem." Peripherals currently use one of three different methods for establishing a wireless link. The first involves pushing buttons on both the peripheral and the host in a specific sequence. Buttons add cost and manufacturing complexity to the peripheral and host, and can lead to frustration for users. The second method presents a list of all hosts in range of the peripheral and requires the user to select the proper host. The list method requires a user interface on the peripheral, which is not available on many low-cost devices. It also requires the user to know the name (or other distinguishing characteristic Noun 1. distinguishing characteristic - an odd or unusual characteristic distinctive feature, peculiarity characteristic, feature - a prominent attribute or aspect of something; "the map showed roads and other features"; "generosity is one of his best ) of the desired host in order to select it from the list. The third method involves close proximity linking, but requires an additional transceiver, adding cost and manufacturing complexity. Cypress's KISSBind feature is superior to all of these current methods. About KISSBind WirelessUSB has unique features which allow it to accurately determine when a pair of devices are in close proximity, thereby avoiding inadvertent binding between unintended devices. This feature enables users to pair devices by simply holding them close together, which is an intuitive method for pairing a peripheral with a host. The KISSBind method is the most user-friendly and the lowest cost method for pairing devices. About WirelessUSB WirelessUSB delivers the best combination of performance and cost versus competing wireless technologies. Featuring a highly integrated radio transceiver plus digital baseband on a single chip, WirelessUSB enables designers to significantly decrease development time, component count and system cost while improving operating range, power-consumption and latency. The DSSS (Direct Sequence Spread Spectrum) See spread spectrum. (Direct Sequence Spread Spectrum)-based technology is robust to interference and features a range of up to 50 meters and beyond. About Cypress Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. , automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB The wireless version of the universal serial bus (USB). Using ultra-wideband (UWB) technology, wireless USB is designed to provide the same 480 Mbits/sec data rate as USB 2.0 within two meters (6.6 ft.) or 110 Mbps within 10 meters (33 ft.). devices, CMOS image sensors A CMOS-based chip that records the intensities of light as variable charges similar to a CCD chip. Although initially used in less expensive digital cameras, the quality of CMOS sensors has improved steadily. CMOS sensors have advantages over CCDs. , timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors CY. More information about the company is available online at www.cypress.com. Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. WirelessUSB and KISSBind are trademarks of Cypress. All other trademarks are the property of their respective owners. |
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