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Cypress MicroSystems Names New CEO.


Business Editors

BOTHELL, Wash.--(BUSINESS WIRE)--Sept. 3, 2002

Cypress Semiconductor Cypress Semiconductor is a semiconductor design and manufacturing company. It began operations in 1982 and listed publicly in 1986. Two years later, the company shifted over to the New York Stock Exchange under the symbol, (NYSE: CY).  Taps Hitachi and National Semiconductor

Veteran to Transition Programmable System on Chip(TM)

(PSoC(TM)) Subsidiary From Startup to Success

Cypress MicroSystems Cypress MicroSystems (CMS) markets high-performance, field Programmable System-on-a-Chip (PSoC) integrated M8 micro-based solutions. CMS is based in Lynnwood, near Seattle, Washington and was established as a subsidiary of Cypress Semiconductor Corporation in the fourth quarter of , a subsidiary of Cypress Semiconductor (NYSE NYSE

See: New York Stock Exchange
:CY), today appointed George K. Saul as President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Saul has more than 18 years of management, marketing and engineering experience, including executive positions at Hitachi Semiconductor and National Semiconductor. He will report directly to Cypress President and CEO T.J. Rodgers.

"We founded Cypress MicroSystems in 1999 to expand beyond our core communications markets into the $7 billion, 8-bit microcontroller (MCU (1) (MicroController Unit) A computer on a single chip. See microcontroller.

(2) (Multipoint Control Unit) A device that is used to moderate a videoconference of three or more end points (users at computers or groups of users
) arena," said T.J. Rodgers, Cypress president and CEO. "The resulting PSoC device has revolutionized the MCU market, earning EDN's Innovation of the Year Award. We are now calling on George Saul, a proven veteran with both broad market and MCU industry experience, to establish PSoC as the de facto [Latin, In fact.] In fact, in deed, actually.

This phrase is used to characterize an officer, a government, a past action, or a state of affairs that must be accepted for all practical purposes, but is illegal or illegitimate.
 MCU standard. George has the right combination of technical, marketing and management expertise to help Cypress MicroSystems realize its full potential."

As vice president of marketing at Hitachi Semiconductor, Saul was responsible for the business unit that produced microprocessors, microcontrollers, ASICs and all other integrated circuits Integrated circuits

Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1.
. He helped to increase Hitachi's U.S. semiconductor market position from #9 to #4, and subsequently spearheaded 7x revenue growth as the company's deputy general manager.

Prior to Hitachi, Saul integrated engineering Integrated Engineering is a multi-disciplinary, design project based engineering degree program.

Integrated Engnineering is a program created to meet the demand for engineers who are able to deal with a wide range of problems, often involving knowledge from several
, operations and marketing to form a new international product line business at National Semiconductor. Most recently, Saul led two semiconductor startup companies, and was instrumental in the acquisitions of both.

Saul holds a bachelor's degree in engineering from the U.S. Military Academy at West Point and a master's degree in management from Georgia Tech.

Photo

A high-resolution photo of George Saul can be downloaded from http://www.cypress.com/pub/george_saul.jpg.

About Cypress MicroSystems

Headquartered in Bothell, Wash., Cypress MicroSystems develops and markets Programmable System on Chip(TM) (PSoC(TM)) microcontrollers -- high-performance, field-programmable devices for high-volume embedded control functions in computer, communications, consumer and control applications. The flexible and powerful PSoC architecture dramatically reduces the number of custom chips required for embedded applications, lowering overall system cost and speeding design time. Established as a subsidiary of Cypress Semiconductor Corporation (NYSE:CY) in the fourth quarter of 1999, Cypress MicroSystems' stockholders are its employees and Cypress Semiconductor. The close association with Cypress Semiconductor allows access to their process and design technology, and field sales and applications forces. More information about Cypress MicroSystems and its products is accessible online at www.cypressmicro.com.

About Cypress

Cypress Semiconductor Corporation (NYSE:CY) is Connecting from Last Mile to First Mile(TM) with high-performance solutions for personal, network access, enterprise, metro switch, and core communications-system applications. Cypress Connects(TM) using wireless, wireline, digital, and optical transmission standards, including Bluetooth, USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
, Fibre Channel, SONET/SDH, Gigabit Ethernet and DWDM (Dense WDM) The term given to wavelength division multiplexing (WDM) when significantly more channels were being added. Since WDM is increasingly more "dense" all the time, both terms are used synonymously. See WDM.

DWDM - wavelength division multiplexing
. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers, and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions and programmable microcontrollers. More information about Cypress is accessible online at www.cypress.com.

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: Statements herein that are not historical facts are "forward-looking statements" involving risks and uncertainties, including but not limited to: the effect of global economic conditions, shifts in supply and demand, market acceptance, the impact of competitive products and pricing, product development, commercialization and technological difficulties, and capacity and supply constraints. Please refer to Cypress's Securities and Exchange Commission filings for a discussion of such risks.

Note to Editors: Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. "Connectivity from Last Mile to First Mile" and "Cypress Connects" are trademarks of Cypress. "Programmable System on Chip" and PSoC are trademarks of Cypress MicroSystems. All other trademarks are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 3, 2002
Words:645
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