Cypress MicroSystems Introduces Magnetic Card Reader Reference Design For Programmable System on Chip - PSoC - Mixed-Signal Array.Business Editors/High-Tech Writers BOTHELL, Wash.--(BUSINESS WIRE)--March 13, 2003 Design Kit Trims Development Cost for Security, Retail and Data Collection Applications Cypress MicroSystems Cypress MicroSystems (CMS) markets high-performance, field Programmable System-on-a-Chip (PSoC) integrated M8 micro-based solutions. CMS is based in Lynnwood, near Seattle, Washington and was established as a subsidiary of Cypress Semiconductor Corporation in the fourth quarter of Inc., a subsidiary of Cypress Semiconductor Cypress Semiconductor is a semiconductor design and manufacturing company. It began operations in 1982 and listed publicly in 1986. Two years later, the company shifted over to the New York Stock Exchange under the symbol, (NYSE: CY). Corporation (NYSE NYSE See: New York Stock Exchange : CY), today announced a reference design that uses a portion of the PSoC(TM) mixed-signal array to implement a two-channel magnetic card reader. This reference design will streamline the development of applications that include magnetic card reader capabilities, such as security systems, credit card verification See CSC. machines and point-of-sale terminals. Electronics engineers can now leverage the flexible PSoC architecture and pre-developed magnetic card sub-system to cut development time and reduce the bill-of-materials cost with the integration of the analog front end and associated A/Ds while leaving plenty of processing power and other PSoC resources for further system integration. PSoC products are based upon a configurable mixed signal array with on-board On board usually means to be traveling on some vehicle. For example, Baby On Board. Compare with overboard. Metaphorically, the term on-board is often used to refer to some piece of technology that is integrated in a moving vehicle, for example: The PSoC array reduces component count by providing sufficient analog and digital resources to convert the small magnetic signals from the magnetic heads into data that can be used in other parts of the application. In contrast, traditional microcontroller-based solutions require additional chips and passive components to read the data from a magnetic card stripe. This reduction in component count can dramatically increase the profitability of these cost-sensitive applications. "Magnetic card readers are now a ubiquitous form of information exchange in thousands of everyday applications that range from retail credit card terminals Several types of credit card terminals are available to merchants nowadays. Most have the same basic purpose and functions. They allow a merchant to swipe or key in required credit card information and transmit such data to the merchant service provider. to ATMs to access control systems," said Nathan John, director of strategic marketing for Cypress MicroSystems. "The flexibility and power of the PSoC architecture allow embedded Inserted into. See embedded system. designers to include a two-channel magnetic card reader into their applications for virtually no cost, while the new reference design provides this subsystem in a complete and tested form to simplify the development process." "Think of the number of places and the number of times each day that you use a magnetic card, and you can understand the level of impact this technological breakthrough will have." Pricing and Availability Cypress MicroSystems' magnetic card reader design software is now available for free download at http://www.cypressmicro.com/download. The company also offers a magnetic card reader design kit (CY3220MAGCRD-RD), which includes a reference board and documentation for $199 (US). The first family of PSoC mixed signal arrays (CY8C25x/26x) is currently available for 1,000-unit pricing ranging from $2.80 - $5.50. A software integrated development environment See IDE. integrated development environment - interactive development environment toolset, called PSoC Designer, supports development of all devices in the PSoC family. . Customers may also purchase the Basic Development Kit, including a full speed emulator (PSoC ICE-4000), for $248. About Cypress MicroSystems Headquartered in Bothell, Wash., Cypress MicroSystems develops and markets Programmable System on Chip (PSoC) devices - high-performance, field-programmable ICs for high-volume embedded control functions in consumer, industrial, office automation, telecom and automotive applications. Established as a subsidiary of Cypress Semiconductor Corporation (NYSE: CY) in the fourth quarter of 1999, Cypress MicroSystems' stockholders are its employees and Cypress Semiconductor. The close association with Cypress Semiconductor allows access to their process and design technology, and field sales and applications forces. More information about Cypress MicroSystems and its products is accessible online at www.cypressmicro.com. About Cypress Cypress Semiconductor Corporation (NYSE: CY) is Connecting From Last Mile to First Mile(TM) with high-performance solutions for personal, network access, enterprise, metro switch, and core communications-system applications. Cypress Connects(TM) using wireless, wireline, digital, and optical transmission standards, including Bluetooth, USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. , Fibre Channel, SONET/SDH, Gigabit Ethernet An Ethernet standard that transmits at 1 Gbps. Used mostly to connect high-end workstations and servers as well as for network backbones, Gigabit Ethernet transmits full duplex from point to point using switches and half duplex in a shared environment (CSMA/CD) using a hub. , and DWDM (Dense WDM) The term given to wavelength division multiplexing (WDM) when significantly more channels were being added. Since WDM is increasingly more "dense" all the time, both terms are used synonymously. See WDM. DWDM - wavelength division multiplexing . Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers, and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions, and programmable microcontrollers. More information about Cypress is accessible online at www.cypress.com. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Statements herein that are not historical facts are "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " involving risks and uncertainties, including by not limited to: the effect of global economic conditions, shifts in supply and demand, market acceptance, the impact of competitive products and pricing, product development, commercialization and technological difficulties, and capacity and supply constraints. Please refer to Cypress's Securities and Exchange Commission filings for a discussion of such risks. Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. "Connectivity From Last Mile to First Mile" and "Cypress Connects" are trademarks of Cypress. "Programmable System on Chip" and PSoC are trademarks of Cypress MicroSystems. All other trademarks are the property of their respective owners. |
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