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Cypress Hosts Silicon Valley WebGuild Meeting on August 8, 2001.


Business Editors/High Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--Aug. 7, 2001

                  Topic: "Micropayment Architectures"
                          Speaker: Russ Jones

                       August 8, 2001, 7:00 p.m.
            Registration and Networking Start at 6:00 p.m.

                   Cypress Semiconductor Auditorium
                        Building 3 (North Side)
                        3939 North First Street
                         San Jose, California


Cypress Semiconductor (NYSE NYSE

See: New York Stock Exchange
:CY) today announced that it will host the August 8 Silicon Valley WebGuild meeting, which will feature Russ Jones's presentation titled "Micropayment An electronic commerce transaction of very low value. It may refer to charging just a few cents or even a fraction of a cent for a transaction such as an information lookup. It may also refer to aggregating several small-value purchases and charging a credit card at the end of the day or  Architectures."

This presentation addresses the importance of micropayments to the Internet economy today. Micropayments -- also known as "the new cyber cash" -- are deductions from users' debit accounts in real-time via the Internet. There are conflicting perceptions about the need for micropayments in the Internet industry today; this presentation will clarify the situation. Jones will examine the premise behind micropayments, look at the different architectures that have been proposed, and take the pulse of the market today.

Jones is a general partner in the NuVantage Group and has been helping companies in the information economy take innovative ideas to market since 1985. He has worked with clients on strategy development, market analysis, business model development, product positioning, competitive analysis, and product management. Jones has five years of experience working with digital cash technologies. He is one of the industry pioneers in the commercial use of Internet technologies. Jones also developed the first commercial website for a Fortune 500 company in 1993 and pioneered many of the online marketing techniques now used throughout the industry. His work has been published by O'Reilly and Associates O'Reilly and Associates - The leading publisher of information on the Internet, Unix, the X Window System and other open systems. They also provide the Global Network Navigator service.

Home page.
, Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University.  Press, Web Techniques Magazine, and Electronic Commerce Magazine.

About Cypress

Cypress Semiconductor is "Driving the Communications Revolution"(TM) by providing high-performance integrated circuit solutions to fast-growing markets, including data communications, telecommunications, computation, consumer products, and industrial control. With a focus on emerging communications applications, Cypress's product portfolios include high-speed physical layer devices (PHYs), network search engines (NSEs), network coprocessors, networking-optimized and micropower static RAMs; high-bandwidth multi-port and FIFO (First In First Out) A storage method that retrieves the item stored for the longest time. Contrast with LIFO. See traffic engineering methods.

FIFO - first-in first-out
 memories; high-density programmable logic devices; timing technology for PCs and other digital systems; and controllers for Universal Serial Bus See USB.

(hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission.
 (USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
).

More than two-thirds of Cypress's sales come from fast-growing communications markets and dynamic companies such as Alcatel, Cisco, Ericsson, Lucent, Motorola, Nortel Networks, and 3Com. Cypress's ability to mix and match its broad portfolio of intellectual property enables targeted, integrated solutions for high-speed systems that feed bandwidth-hungry Internet applications. Cypress aims to become the preferred silicon supplier for Internet switching systems and for every Internet data stream to pass through at least one Cypress IC.

Cypress employs approximately 4,000 people worldwide with international headquarters in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. . Its shares are listed on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the symbol CY. More information about Cypress is accessible electronically on the company's worldwide Web site at http://www.cypress.com.

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: Statements herein that are not historical facts are "forward-looking statements" involving risks and uncertainties, including by not limited to: the effect of global economic conditions, shifts in supply and demand, market acceptance, the impact of competitive products and pricing, product development, commercialization and technological difficulties, and capacity and supply constraints. Please refer to Cypress's Securities and Exchange Commission filings for a discussion of such risks.

Note to Editors: "Driving the Communications Revolution" is a trademark of Cypress Semiconductor.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 7, 2001
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