Cypress Extends Video PHY Leadership with Introduction of SMPTE And DVB-ASI Serial Digital Video Demonstration Platform.Business Editors/High-Tech Writers NAB2004 SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--April 16, 2004 Full-Featured SMPTE-Compliant HOTLink hotlink - A mechanism for sharing data between two application programs where changes to the data made by one application appear instantly in the other's copy. Under System 7 on the Macintosh the users establishes a hotlink by doing a "Create Publisher" on the server and II(TM) SERDES See serializer/deserializer. to be Demonstrated At NAB Conference, April 19-21 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Nevada Cypress Semiconductor Cypress Semiconductor is a semiconductor design and manufacturing company. It began operations in 1982 and listed publicly in 1986. Two years later, the company shifted over to the New York Stock Exchange under the symbol, (NYSE: CY). Corp. (NYSE NYSE See: New York Stock Exchange :CY), a world leader in backplane physical-layer devices (PHYs), today introduced a serial digital video demonstration platform designed to showcase the capabilities of its quad independent-channel HOTLink II video transceiver. The video demonstration board (CYV15G0403DX-VIDEO) is a self-contained professional video demonstration system ideal for applications requiring compliance with the Society of Motion Pictures and Television Engineers (SMPTE (Society of Motion Picture and Television Engineers, White Plains, NY, www.smpte.org) A professional society for motion picture and TV engineers with more than 9,000 members worldwide. It prepares standards and documentation for TV production. ) 259M and 292M standards and the Digital Video Broadcast - Asynchronous Refers to events that are not synchronized, or coordinated, in time. The following are considered asynchronous operations. The interval between transmitting A and B is not the same as between B and C. The ability to initiate a transmission at either end. Serial Interface (DVB-ASI DVB-ASI Digital Video Broadcasting - Asynchronous Serial Interface ) standard. The CYV15G0403DX-VIDEO board enables designers to configure each of the four channels of the HOTLinkII SERDES individually. Each channel can handle a different video standard signal (SMPTE 259M "SMPTE 259M" is a standard published by SMPTE which "... describes a 10-bit serial digital interface operating at 143/270/360 Mb/s." [1] The goal of "SMPTE 259M" is to define a Serial Digital Interface (based on a coax cable) this interface is usually called SDI or , SMPTE 292M, or DVB-ASI). "The HOTLink II quad independent channel device consolidates four stand-alone devices into a single, independent-channel chip, which will enable designers to realize a 70% component count reduction, reduced board space, and a cost reduction of approximately 50%, all without sacrificing design flexibility," said Deepak Sharma, physical layer product marketing manager. "This new platform will allow our customers to see all the benefits of using our HOTLink II video SERDES in a standard video test environment." The CYV15G0403DX-VIDEO platform incorporates such functions as SMPTE scrambling and descrambling, auto-rate detection, reclocking, SMPTE pathological test pattern generation, and color bar generation, all on a per-channel basis. The platform also showcases Cypress's seamless performance with third-party cable drivers and equalizers. Other unique features include SD-SDI to HD-SDI up-conversion and the ability to transmit video over a Cypress EZ-USB FX2 connection and view that video on a PC display with a software application, or to transmit an image from a PC over a USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. connection through the quad independent-channel HOTLink II SERDES and view the image on a SDI (1) (Serial Digital Interface) A physical interface widely used for transmitting digital video in various formats. For electrical transmission, it uses a high grade of coaxial cable and a single BNC connector with Teflon insulation. video monitor. The platform will be demonstrated at the NAB conference in Las Vegas, NV from April 19-21, 2004. For more information, or to make an appointment to see a demonstration, please contact Deepak Sharma at 408-943-4794, or send an email to video_solutions@cypress.com. Pricing and Availability: Limited quantities of the CYV15G0403DXB-VIDEO platform are available now and are priced at $950 per unit. Volume quantities will be available in June. The HOTLinkII family of SERDES is available now, priced as listed in the table below:
Part Number Function 1Ku Availability
Price
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CYV15G0403DXB-BGC 4 x Independent Channel $63 Sampling
Video SERDES
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CYV15G0401DXB-BGC 4 x Video SERDES $58 Production
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CYV15G0101DXB-BBC 1 x Video SERDES $20 Production
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CYV15G0201DXB-BBC 2 x Video SERDES $42 Production
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In addition to the quad channel video board, a single channel SDI video board is available now. The CYV15G0101DXB-VIDEO, 1x SD-SDI video board is priced at $600 per unit. For further information on the HOTLink II family and other Cypress physical layer devices, please contact your local Cypress Sales Representative or visit our website at www.cypress.com/products/link.cfm?pf=hotlink. About Cypress Cypress Semiconductor Corporation (NYSE:CY) is Connecting From Last Mile to First Mile(TM) with high-performance solutions for personal, network access, enterprise, metro switch, and core communications-system applications. Cypress Connects(TM) using wireless, wireline, digital, and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet, and DWDM (Dense WDM) The term given to wavelength division multiplexing (WDM) when significantly more channels were being added. Since WDM is increasingly more "dense" all the time, both terms are used synonymously. See WDM. DWDM - wavelength division multiplexing . Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers, and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions, and programmable microcontrollers. More information about Cypress is accessible online at www.cypress.com. HOTLink, Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. HOTLink II, "Connectivity From Last Mile to First Mile" and "Cypress Connects" are trademarks of Cypress. All other trademarks are the property of their respective owners. |
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