Cypress Announces Industry's First Quad Independent-Channel SERDES To Allow Simultaneous Operation of SMPTE and DVB-ASI Video Protocols.

Business Editors/High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--Sept. 22, 2003

HOTLink II(TM) Transceivers Ideal for Professional Video and

Video Transport Equipment

Cypress Semiconductor Corporation (NYSE:CY), a world leader in point-to-point physical layer devices (PHYs), today announced the addition of a new chip to the highly successful HOTLink II(TM) family of products. The CYV15G0403DXB is the industry's first quad independent-channel device to transmit or receive up to four totally independent channels of multiple video protocols in a single device. The Independent-Channel HOTLink II transceiver is targeted specifically at professional video applications requiring Society of Motion Pictures and Television Engineers (SMPTE) standard compliance and to video transport applications requiring Digital Video Broadcast-Asynchronous Serial Interface (DVB-ASI) standard compliance.

Cypress's highly integrated HOTLink II independent-channel transceivers are some of the most flexible on the market, offering a wide operating range (0.2-1.5Gbps), bypassable 8B/10B encoding, and redundant outputs. Each HOTLink II independent-channel device integrates transmit, receive, first-in first-out (FIFO), and encoder/decoder (ENDEC) functionality in a single-chip solution.

"Cypress's HOTLink II independent-channel devices provide the most robust and versatile video SERDES solution. These devices enable the next generation of professional video equipment that will support both the current standard definition and emerging high definition professional video specifications," said Geoff Charubin, director of marketing and applications for Cypress's Data Communications Division. "Through independent channel configuration, system vendors will benefit from a simpler and more flexible architecture while at the same time realizing design efficiencies through reduced board space, power and component count."

HOTLink II independent-channel transceivers are the only quad-channel SERDES on the market to enable both Standard Definition Interface (SDI) and High Definition (HD) video applications at the same time, in the same device. The devices meet both SMPTE-259M (270Mbps) and SMPTE-292M (1.485Gbps) digital television broadcast speeds, as well as the DVB-ASI (270Mbps) video transport standard. By consolidating four stand-alone devices into a single, independent-channel chip, designers will realize a 70% component count reduction, reduced board space, and a cost reduction of approximately 50%, all without sacrificing design flexibility.

Pricing and Availability

The independent-channel HOTLink II devices are sampling now and are available in a 256-ball BGA.

Part number       Configuration      Speed             1 k Unit Price
----------------- ------------------ ----------------- ---------------
CYV15G0403DXB     SMPTE-259M         0.2 - 1.5 Gbps         $60
                  SMPTE-292M
                  DVB-ASI
----------------- ------------------ ----------------- ---------------

Photo

A high-resolution photo of the HOTLink II product can be downloaded from: http://www.cypress.com/support/link.cfm?mr=hotlink2ic.

For further information on the HOTLink II family and other Cypress physical layer devices, please contact your local Cypress Sales Representative or visit our website at www.cypress.com/products/link.cfm?pf=hotlink.

About Cypress

Cypress Semiconductor Corporation (NYSE:CY) is Connecting From Last Mile to First Mile(TM) with high-performance solutions for personal, network access, enterprise, metro switch, and core communications-system applications. Cypress Connects(TM) using wireless, wireline, digital, and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet, and DWDM. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers, and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions, and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at www.cypress.com.

HOTLink, Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. HOTLink II, "Connecting From Last Mile to First Mile" and "Cypress Connects" are trademarks of Cypress. All other trademarks are the property of their respective owners.