Cypress Adds Low-Power Mass-Storage Solution to Its Broad USB 2.0 Portfolio.Business Editors/High-Tech Writers SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--April 8, 2003 Cypress's 5th Generation USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. 2.0-to-ATA/ATAPI Bridge Enables True Portability for External Hard Disks, Compact Flash Card Readers A peripheral device that reads and writes a flash memory card. Typically connecting to the computer via the USB port, readers were first available for only one type of card. Today, readers are available for all popular memory cards. and Next-Generation, USB Bus-Powered Storage Applications Cypress Semiconductor Cypress Semiconductor is a semiconductor design and manufacturing company. It began operations in 1982 and listed publicly in 1986. Two years later, the company shifted over to the New York Stock Exchange under the symbol, (NYSE: CY). Corporation (NYSE NYSE See: New York Stock Exchange :CY) -- the industry leader in USB -- today announced the addition of a low-power mass-storage bridge solution to its broad portfolio of USB 2.0 products, a fixed-function ATA/ATAPI mass-storage controller that supports hi-speed USB bus-powered applications. Cypress is sampling the ISD-300LP(TM) (CY7C68310) low-power mass-storage controller. Compatible with all industry-standard ATA/ATAPI devices, the ISD-300LP enables portable computer users to take their mass-storage subsystems with them without the need to plug into wall outlets. USB 2.0 devices can be either "self-powered" -- drawing current from an external power supply -- or "bus-powered," drawing power from a computer's internal USB bus. With the introduction of bus-powered devices, consumers are able to get rid of external power supplies and cables, enabling truly portable applications and making devices such as flash card readers or portable audio players A portable audio player is a personal, electronic device that allows the user to listen to recorded audio while mobile. Portable audio players became possible in the 1970s and continue to be developed today. even more manageable. "The ISD-300LP is a major enabling technology for portable storage devices," said Cedric van Rossum, USB Product Manager for Cypress's Personal Communications Division. "Using the computer's own internal bus for its power source, the ISD-300LP will free mobile computer users from the wall plug, making it possible for them to carry along large amounts of data, all accessible at high speed. We expect the latest addition to our USB portfolio to find widespread and enthusiastic acceptance in the mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings community." The CY4617 reference design kit is also available with the ISD-300LP. This kit includes an evaluation board, hardware, software, windows driver and manufacturing utilities that developers need to implement the high-speed USB 2.0 interface in mass-storage peripherals. Availability The CY7C68310 is sampling now in an 80-pin TQFP See QFP. package, with full production expected in May. The CY7C68310 pricing starts at $4.95 for 1,000 units. The reference design kit (CY4617) is available now through Cypress distributors and is priced at $199. About Cypress' USB Products Cypress offers the industry's broadest portfolio of low-, full- and high-speed USB devices, including integrated microcontrollers for hosts, hubs and peripherals, as well as individual devices such as transceivers, serial interface engines and bridges. This broad portfolio enables designers to choose between the benefits of using an integrated solution or supplementing their own designs with key Cypress devices. Photo A high-resolution photo of the CY7C68310 is available at http://www.cypress.com/support/link.cfm?mr=isd300. About Cypress Cypress Semiconductor Corporation (NYSE:CY) is Connecting From Last Mile to First Mile(TM) with high-performance solutions for personal, network access, enterprise, metro switch, and core communications-system applications. Cypress Connects(TM) using wireless, wireline, digital, and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet An Ethernet standard that transmits at 1 Gbps. Used mostly to connect high-end workstations and servers as well as for network backbones, Gigabit Ethernet transmits full duplex from point to point using switches and half duplex in a shared environment (CSMA/CD) using a hub. , and DWDM (Dense WDM) The term given to wavelength division multiplexing (WDM) when significantly more channels were being added. Since WDM is increasingly more "dense" all the time, both terms are used synonymously. See WDM. DWDM - wavelength division multiplexing . Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers, and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions, and programmable microcontrollers. More information about Cypress is accessible online at www.cypress.com. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Statements herein that are not historical facts are "forward-looking statements" involving risks and uncertainties, including but not limited to: the effect of global economic conditions, shifts in supply and demand, market acceptance, the impact of competitive products and pricing, product development, commercialization and technological difficulties, and capacity and supply constraints. Please refer to Cypress's Securities and Exchange Commission filings for a discussion of such risks. Cypress, the Cypress logo and EZ-USB are registered trademarks of Cypress Semiconductor Corporation. "Connectivity from Last Mile to First Mile" and "Cypress Connects" are trademarks of Cypress. All other trademarks are the property of their respective owners. |
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