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Cypress's HOTLink-On-Demand(TM) Video SERDES Selected for OmniTek's PCI Engine Platform; Provides Flexible, Economical Solution for OmniTek's Digital Video Testing and Pattern Generation.

SAN JOSE, Calif. -- Cypress Semiconductor Corp. (NYSE NYSE

See: New York Stock Exchange
:CY) today announced that OmniTek, a leading developer of video processing equipment, has selected Cypress's HOTLink-On-Demand(TM) Video SERDES See serializer/deserializer.  device for the OmniTek PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
 Video Engine Platform.

OmniTek's highly advanced real-time PCI video engine system is completely programmable to allow new features and video formats to be installed via a software download. All versions also include an analog RGB/YUV/composite monitoring output, plus an analog synchronous reference input. The PCI card is available with multiformat serial digital I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output.

I/O - Input/Output
 or dual-link serial digital connections. The Cypress HOTLink-On-Demand Video SERDES (CYV15G0204TRB TRB Transportation Research Board
TRB Technical Review Board
TRB Teacher Registration Board
TRB Test Review Board
TRB Total Relationship Balance
TRB Tap-Rack-Bang (shooting procedure)
TRB Theodore Roosevelt Building
) used in the OmniTek system delivers an economical solution for multichannel, multiformat serial digital input and output processing.

The CYV15G0204TRB device offers dual-channel independent transmit and receive functionality. It is part of Cypress's HOTLink-On-Demand family -SERDES devices with up to four channels that allow for multiple protocol video support (SD-SDI, HD-SDI, DVB-ASI DVB-ASI Digital Video Broadcasting - Asynchronous Serial Interface ) on any channel at any time. The devices consume less board space than equivalent competing solutions, allowing customers to increase system port counts without increasing board real estate. The HOTLink-on-Demand family is the largest and most flexible portfolio of Society of Motion Pictures and Television Engineers (SMPTE (Society of Motion Picture and Television Engineers, White Plains, NY, www.smpte.org) A professional society for motion picture and TV engineers with more than 9,000 members worldwide. It prepares standards and documentation for TV production. ) standards-compliant PHYs on the market. They include a combination of serializers, deserializers, reclockers and transceivers, giving designers scalability and flexibility in their professional video equipment designs, including production switchers, distribution amplifiers, D/A D/A

See: Documents Against Acceptance
 and A/D converters, and camera control units.

"Cypress's HOTLink-On-Demand Family provided us with the most economical and quickest time-to-market solution," said Mike Hodson, managing director of OmniTek. "The new OmniTek Dual-Link generators and analyzers require multi-channel SDI (1) (Serial Digital Interface) A physical interface widely used for transmitting digital video in various formats. For electrical transmission, it uses a high grade of coaxial cable and a single BNC connector with Teflon insulation.  inputs and outputs, and the Cypress devices were the obvious choice for these designs."

"We're excited that HOTLink-On-Demand can add value to OmniTek's innovative product offerings," said Erin Kettwig, product manager for Cypress physical layer devices. "Our goal is to provide customers with a portfolio enabling them to design exactly what they need with minimal design effort. We are committed to adding to our portfolio to address needs of our customers."

Cypress will be demonstrating an OmniTek PCI engine with HOTLink-ON-Demand in booth 11.141 at the International Broadcasters Conference (IBC IBC International Building Code
IBC Iraq Body Count
IBC Institutional Biosafety Committee
IBC Inflammatory Breast Cancer
IBC International Business Company
IBC Independence Blue Cross
IBC Insurance Bureau of Canada
IBC International Broadcasting Convention
) to be held at the RAI Convention Centre, Amsterdam, Netherlands from September 9 through September 13, 2005. Cypress will also demonstrate its newly introduced video equalizers and the new YLink(TM) Port Protection Switch. For more information, or to make an appointment to see a short demonstration at IBC, interested parties can send an email to video_solutions@cypress.com.

About OmniTek

OmniTek is an innovative test and measurement company formed in 1998, specializing in the development of video processing equipment for SD, HD and resolution-independent applications. Additional information is available from http://www.omnitek.tv. At IBC, OmniTek will be launching a unique multi-view high resolution waveform monitoring solution for the broadcaster.

About Cypress

Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the ticker symbol CY. More information about the company is available online at www.cypress.com.

Cypress and the Cypress logo are registered trademarks and "HOTLink-On-Demand" and YLink are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 8, 2005
Words:600
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