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Cypress's 480 Mbps USB 2.0 Peripheral Controller Is First to Demonstrate Functionality at Intel Laboratory.


Business Editors/High-Tech Writers

Intel Developer Forum Intel Developer Forum (IDF), is a twice yearly gathering of technologists to discuss Intel products and products based around Intel products. The first IDF was in 1997. There is usually a Spring IDF and a Fall IDF.  Fall 2000

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--Aug. 22, 2000

Success Builds On Cypress's No. 1 Market Position and Industry's

Widest USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 Portfolio, Providing a Head Start in the Race

to Roll Out High-Speed, USB 2.0 Silicon

Cypress Semiconductor Cypress Semiconductor is a semiconductor design and manufacturing company. It began operations in 1982 and listed publicly in 1986. Two years later, the company shifted over to the New York Stock Exchange under the symbol, (NYSE: CY).  Corporation (NYSE NYSE

See: New York Stock Exchange
:CY) today announced that its EZ-USB(R) FX2 high-speed USB 2.0 peripheral controller chip was the first integrated peripheral chip to demonstrate functionality at Intel Laboratory. Intel was a founding member of the USB Developer's Group and continues to play a pivotal role in driving both the popular, rapidly proliferating USB 1.1 standard and the 480 Mbps, USB 2.0 standard.

USB links PCs with their peripherals in "plug-and-play" fashion, making PCs much easier to use. The USB 2.0 standard, some 40 times faster than the 12-Mbps full-speed USB standard, solidifies USB as the standard connection bus of the future for demanding high-speed applications such as mass storage, Internet access appliances, local area networks, and wireless LANs.

"Being first to demonstrate functionality in the Intel Laboratory with a fully integrated USB 2.0 controller is a key milestone en route to the mass production of USB 2.0 silicon," said Allyn Pon, director of product marketing at Cypress's Interface Products Division. "This accomplishment continues to demonstrate Cypress's leadership in the USB market versus other USB providers. Customers who want to capture this rare opportunity to become leaders in this emerging market will be taking advantage of Cypress's pioneer position in cost-effective, single-chip solutions."

Cypress's single-chip USB 2.0 solution -- which integrates a USB 2.0 transceiver, a serial interface engine (SIE SIE Sierra Health (stock symbol)
SIE Serial Interface Engine
SIE Serviciul de Informatii Externe (Romanian: Intelligence Service for the Exterior)
SIE Società Italiana di Endocrinologia
), and a general programmable interface (GPIF GPIF Government Pension Investment Fund (Japan) ), provides ease-of-use and time-to-market advantages, compared with ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor.  and multichip approaches to USB 2.0. But integration also poses significant technical challenges. Many of Cypress's competitors have coupled field-programmable gate arrays (FPGAs) with an external USB 2.0 transceiver, a safer, easier approach. By contrast, Cypress has integrated the high-speed, 480 Mbps USB 2.0 transceiver with digital blocks, including an 8051 microcontroller, logic, memory, and phase-locked loops (PLLs), providing performance, flexibility and cost advantages.

"USB 2.0 is a solution that delivers real benefits over other high-speed interface technologies," said Jason Ziller, Intel's technology initiatives manager and chairman of the USB Implementer's Forum. "Cypress's success at Intel Labs should be the catalyst the design community needs to launch or ramp up Ramp Up

To increase a company's operations in anticipation of increased demand.

Notes:
A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product.
See also: Demand, Economies of Scale
 their USB 2.0 development efforts."

Cypress is the market-share leader in USB, recently passing the 70-million-unit mark in shipments. Cypress projects that its 1999 revenues from the USB business will grow by more than 200 percent to approximately $100 million this year.

Cypress will demonstrate the EZ-USB FX2 at the USB Pavilion at the Intel Developer's Forum, to be held at the San Jose Convention Center, Aug. 22-24, 2000 in San Jose.

About Cypress

Cypress Semiconductor provides high-performance integrated circuit solutions "By Engineers. For Engineers.(TM)" for fast-growing companies in fast-growing markets, including data communications, telecommunications, computation, consumer products, and industrial-control. With a focus on emerging communications applications, Cypress's product lines include networking-optimized and micropower static RAMs; high-bandwidth multiport and FIFO (First In First Out) A storage method that retrieves the item stored for the longest time. Contrast with LIFO. See traffic engineering methods.

FIFO - first-in first-out
 memories; high-density programmable logic devices; timing technology for PCs and other digital systems; and controllers for Universal Serial Bus See USB.

(hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission.
 (USB). Cypress is No. 1 in the USB and clock chip markets.

More than two-thirds of Cypress's sales come from fast-growing communications markets and dynamic companies such as 3Com, Alcatel, Cisco, Ericsson, Lucent, Motorola, and Nortel Networks. Cypress's ability to mix and match its broad portfolio of intellectual property enables targeted, integrated solutions for high-speed systems that feed bandwidth-hungry Internet applications. Cypress aims to become the preferred silicon supplier for Internet switching systems and to have every Internet data stream pass through at least one Cypress IC.

Cypress employs more than 4,100 people worldwide with international headquarters in San Jose. More information about Cypress is accessible electronically on the company's worldwide web site at http://www.cypress.com. An electronic investor forum and other investor information is located at http://www.cypress.com/investor/index.html.

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: Statements herein that are not historical facts are "forward-looking statements" involving risks and uncertainties. Please refer to Cypress's Securities and Exchange Commission filings for a discussion of such risks.

Note to Editors: EZ-USB and "By Engineers. For Engineers." are trademarks of Cypress Semiconductor.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 22, 2000
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