Cyota Announces Next Generation Watermark Technology - eStamp - Adding Mutual Authentication to its Online Banking Suite of Security Products; Cyota eStamp Provides a Consistent User Experience without Relying on Internet Cookies.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Cyota Inc., the leading provider of anti-fraud and online security solutions for financial institutions, announced today the release of eStamp(TM), its second generation, patent-pending, cookie-less watermark watermark: see paper. See digital watermark. technology. eStamp provides reverse authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC. (2) Verifying the identity of a user logging into a network. , a simple and consistent way for banks to validate themselves to customers for online transactions and e-mail communications. An earlier generation of this technology has been in use by more than 15 of the world's largest banks and thousands of smaller banks worldwide over the past four years via Cyota's SecureSuite(TM) e-commerce authentication solution supporting Verified by Visa Verified by Visa is a system used by Visa as an added layer of security for online credit and debit cards transactions. A similar system is used by MasterCard under the name SecureCode (which is completely separate from verified by Visa, although it uses the same protocol). and MasterCard SecureCode. Cyota's eStamp solution provides a simple and consistent method for instilling in·still also in·stil tr.v. in·stilled, in·still·ing, in·stills also in·stils 1. To introduce by gradual, persistent efforts; implant: "Morality . . . consumer confidence by verifying the bank's Web site to the accountholder via a personalized graphical watermark before they divulge sensitive login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on. information. When the bank displays the correct user-selected image, the user knows it is safe to begin transacting with the bank. eStamp can also be embedded into e-mail communications from banks to accountholders to further preserve the credibility and integrity of the online channel. Cyota offers eStamp at the cost of 10 cents per user per year. eStamp works from any device or location, and doesn't rely on cookies to deliver the service - unlike other watermarking solutions. A JupiterResearch study(1) from March 2005 found that as many as 39 percent of online users delete cookies from their primary computer monthly. This trend can seriously impact both the usability and consistency of existing methods that depend on cookies to authenticate (1) To verify (guarantee) the identity of a person or company. To ensure that the individual or organization is really who it says it is. See authentication and digital certificate. (2) To verify (guarantee) that data has not been altered. the user. "We began using textual watermark technologies four years ago as part of our MasterCard SecureCode and Verified by Visa compliant services to banks," said Amir Orad, executive vice president at Cyota. "Due to the impact that the latest online threats have had on consumer confidence, we have enhanced our existing technology to provide a solid reverse mutual authentication Mutual authentication or two-way authentication refers to two parties authenticating each other suitably. In technology terms, it refers to a client or user authenticating themselves to a server and that server authenticating itself to the user in such a way that both solution for the online banking channel as well." Orad continues, "eStamp's strength is in its consistency, as it provides the same user experience from any device at any location, and is a better alternative to cookie-based methods. When combined with one of our other security solutions, banks are better able to provide customers with both a 'sense' of security by showing them their personal eStamp, and achieve behind the scenes 'real' security against fraudsters at the same time." eStamp can be deployed as a stand alone solution, or in conjunction with other Cyota's services, such as its patent pending, Risk-Based Authentication(TM) technology, which utilizes Cyota's proprietary eRisk Engine(TM) and a shared database of fraud patterns from its eFraud Network(TM) to detect risky transactions. The result is the only complete solution that provides consumers with a consistent perceived sense of security from any device or computer they use, and provides banks with proven, actual security occurring behind the scenes. About Cyota Cyota, Inc. is the leading provider of online security and anti-fraud solutions for financial institutions. Cyota's solutions include fraud reduction tools for e-commerce and online banking as well as anti-phishing services. Cyota operates in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia-Pacific with systems in use by thousands of global financial institutions, including nine of the world's top 10 banks. Over 430 million accountholders are protected by Cyota's systems. Founded in 1999, Cyota is headquartered in New York with offices worldwide. For more information please visit www.cyota.com (1)JupiterResearch, "Measuring Unique Visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. : Addressing the Dramatic Decline in the Accuracy of Cookie-Based Measurement;" March 2005 |
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