Cygnus launches "Fuel Advantage" magazine.

Cygnus Business Media (Fort Atkinson, WI) has begun the publication of "Fuel Advantage" magazine with an issue this month. It will be published six times a year with a controlled circulation of over 60,000, including maintenance managers and executives who have purchasing authority in aftermarket parts, consumables, tools, equipment, services and vehicles and who work for 50,000 of the largest light-, medium- and heavy-duty fleets across the nation, as well as 10,000 transfer fleet managers and executives.

Cygnus said the new title is designed to help private and government fleets and commercial vehicle operators "get more out of their fuel expenditures." Publisher Tom Lynch said the mission of the magazine is to "bring technology innovators and government incentive programs together in one place, so fleet operators will finally know where to go and who to talk to about saving money on their fuel costs."

Editorial covers a range of issues affecting vehicle fuels and their use, including such topics as gasoline and diesel fuel price spikes, new state and municipal laws restricting idling of trucks and school buses, ethanol and electric-hybrid vehicles, mandates on government fleets to operate alternative fuel vehicles, operational cost-cutting measures, engine efficiencies and new fuel-saving products and services.

Cygnus said it launched the title because of the importance now placed on issues of fuel cost and fuel efficiency by fleet operators. The company also publishes "Fleet Maintenance," a magazine published seven times a year for 65,000 fleet maintenance managers.