Cygnus Expositions Introduces Digital Components to its Award-Winning Public Safety Events.EMS EXPO and Firehouse Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. Deliver Digital Communications Transmitting text, voice and video in binary form. See communications. from Sold-out Show Floor, More to Come BURNSVILLE, Minn. -- Digital delivery and content platforms are providing new and enhanced opportunities for Cygnus Expositions' customers to reach larger audiences and for longer periods of time. In September, the company took the unprecedented step of co-locating the nation's number one emergency medical services An Emergency medical service (abbreviated to initialism "EMS" in many countries) is a service providing out-of-hospital acute care and transport to definitive care, to patients with illnesses and injuries which the patient believes constitutes a medical emergency. event, EMS EXPO, with a newly created fire and EMS component titled Firehouse Las Vegas. The result was a sold-out exhibit floor with over 7,000 emergency services emergency services Emergency care '…services …necessary to prevent death or serious impairment of health and, because of the danger to life or health, require the use of the most accessible hospital available and equipped to furnish those services' professionals in attendance. In addition, Firehouse.com and EMSresponder.com, part of Cygnus Business Media's Interactive division, used an enhanced technology infrastructure to post show reports on daily blogs along with streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. that outlined training techniques and educational programs pulled from the conference program. Firehouse.com and EMSresponder.com are visited by more professionals than any other fire and EMS websites with over 700,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. monthly. Stay tuned for more online opportunities for public safety marketers ahead. In 2007, Firehouse World and Enforcement Expo will incorporate more digital components into their marketing offerings as well. "We can engage an audience through an expanded platform using digital technologies that keep our customers connected with their audience and keep our shows relevant before, during and after an event," says Jeff Price Jeff Price is the head men's basketball coach at Georgia Southern University. • • [ , president of Cygnus Expositions. Price is chairman-elect for the International Association for Exhibition Management (IAEM IAEM International Association of Emergency Managers IAEM International Association for Exposition Management ) and was recently named to Tradeshow Week magazine's 100 Most Influential People in the Tradeshow Business. "Our responsibility is in making sure that the content delivered at our shows reach as big and as targeted an audience as possible," adds Price. "Professionals increasingly want to have the ability to watch and review that content on their schedule. We deliver on that need." A similar strategy was implemented at Firehouse Expo in July. Educational sessions were digitally packaged into online training videos and posted on Firehouse.com. From the show floor, exhibitors were given the opportunity to speak about their products in videotaped interviews. These were also posted on Firehouse.com and used to brand and sell products beyond the event itself. Video interviews with industry newsmakers offered perspective on timely issues. Cygnus Expositions is a division of business-to-business media leader Cygnus Business Media Cygnus Business Media is an American magazine publisher, internet information developer, exposition management provider and custom marketing services company. It was founded in 1966 with the initial acquisition of Photo Trade News, a magazine founded in 1937 which continues to and produces 40 business-to-business tradeshows annually, including five that serve the public safety sector. EMS EXPO and Firehouse World were both named this year to Tradeshow Week magazine's list of the 50 Fastest-Growing Shows in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . This was the first time that EMS EXPO made the list and the second year in a row for Firehouse World. The company has a commitment to the public safety arena, reaching more than one million professionals each month through its leading publications EMS Magazine, Advanced Rescue Technology, Emergency Medical Product News, Law Enforcement Technology, Law Enforcement Product News and Firehouse. Cygnus Interactive manages top rated portals - Firehouse.com, EMS Responder.com and Officer.com. Cygnus Business Media is a leading, diversified business-to-business media company with a portfolio of over 200 media products reaching five million professionals annually within 15 major markets. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, trade shows, conferences, Web sites, online products and custom marketing capabilities enhance brand identity, generate sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). , and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion