Cygnus Business Media to Launch Bridal 2005.Business Editors NEW YORK--(BUSINESS WIRE)--Jan. 27, 2004 Parent Company of Modern Jeweler and Lustre lustre In mineralogy, the appearance of a mineral surface in terms of its light-reflecting qualities. Lustre depends on a mineral's refractivity (see refraction), transparency, and structure. Magazines Creates Event Focused Exclusively on Expanding the Retail Jeweler's Bridal Business Cygnus Expositions, a division of leading diversified diversified (di·verˑ·s business-to-business media company, Cygnus Business Media Cygnus Business Media is an American magazine publisher, internet information developer, exposition management provider and custom marketing services company. It was founded in 1966 with the initial acquisition of Photo Trade News, a magazine founded in 1937 which continues to , in conjunction with Modern Jeweler and Lustre magazines, has announced plans to launch Bridal 2005, March 13-15, 2005, at Pier pier, in engineering, term applied to a mass of reinforced concrete or masonry supporting a large structure, such as a bridge. When piers are built on ground of poor bearing value, it is often necessary to drive piles to obtain a firm base. 94 in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The three-day conference and exposition exposition or exhibition, term frequently applied to an organized public fair or display of industrial and artistic productions, designed usually to promote trade and to reflect cultural progress. , designed to bring all of the bridal jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. and related categories together in one upscale venue, will arm the retail jeweler with the crucial product knowledge and marketing insight needed to grow their store's bridal business. "Since the bridal process begins with the jeweler, the networking possibilities and long-term sales potential is unlimited," says Steve Feldman, Publisher of Lustre. "Bridal 2005 provides retailers with the marketing and sales tools necessary to become a true bridal expert, thereby creating a lasting relationship with the soon-to-be wed couple." "Bridal 2005 will be unlike any other event the jewelry industry has seen to date," says Cygnus Expositions President Jeff Price Jeff Price is the head men's basketball coach at Georgia Southern University. • • [ . "With the support of Modern Jeweler and Lustre, this event will focus exclusively on bridal jewelry products and education. Bridal is the single largest category within the retail jewelers' business, and our goal is to provide them with the knowledge necessary to build stronger relationships that translate into increased sales." Conveniently located in New York City, the buying center A buying center (also known as a decision making unit), in marketing, procurement, and organizational studies, is a group of employees responsible for purchasing an item for the organization. for the jewelry industry, the Bridal 2005 exhibit floor will showcase a comprehensive selection of bridal-only jewelry products, including engagement rings, branded diamonds, loose diamonds, wedding bands, anniversary bands and second marriage rings, as well as a full range of gifts for the bridal party. Jewelry retailers will have the opportunity to see this broad spectrum of products and meet with suppliers in an upscale, intimate atmosphere. The Bridal 2005 educational program, to be led by experts in the bridal, marketing, media, and fashion industries, is designed with practical, in-store applications in mind. With industry leading publications Modern Jeweler and Lustre, Cygnus Business Media's jewelry print market segment reaches over 40,000 jewelry retailers, designers, manufacturers and distributors on a continual basis. "The mission of our publications is to educate jewelers on how to achieve maximum profitability by selecting a greater mix of product and marketing strategies, as well as understanding the lifestyle trends and influences that impact jewelry purchases," says Feldman. Bridal 2005 is designed to do the same, while making it easy to shop for bridal - and only bridal - all under one roof. For information on attending or exhibiting at Bridal 2005, being held March 13-15, 2005 in New York City, contact Julie Thompson at 800.827.8009 or julie.thompson@cygnusexpos.com. Bridal 2005, Modern Jeweler and Lustre are all properties of Cygnus Business Media, a leading, diversified business-to-business media company with a portfolio of over 200 media products reaching five million professionals annually within 15 major markets. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs. The company's leading business publications, trade shows, conferences, Web sites, online products and custom marketing capabilities enhance brand identity, generate sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). , and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com. |
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