Cygnus Business Media Launches Firehouse First Campaign; Integrated Marketing Franchise is First Destination in Print, Online, Events.MELVILLE, N.Y. -- Cygnus Business Media Cygnus Business Media is an American magazine publisher, internet information developer, exposition management provider and custom marketing services company. It was founded in 1966 with the initial acquisition of Photo Trade News, a magazine founded in 1937 which continues to , a leading diversified diversified (di·verˑ·s business-to-business media company, today launched the Firehouse First marketing campaign. The company which publishes Firehouse Magazine and Web portal See portal. Firehouse.com also produces Firehouse World exposition and Firehouse Expo, each holds leading media positions in their respective venues. Firehouse First establishes the respected Firehouse brand as the most cost-effective and complete marketing package reaching across all media channels into every firehouse in the nation. "The Firehouse franchise reaches every fire station in America, and is the most effective and affordable reach with the lowest CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. in our industry," says Firehouse Magazine Publisher Henry Dinneen. "The Firehouse brand is the first place fire, rescue and EMS professionals go when they need industry information, training, product information and leadership." The Firehouse First campaign makes a statement that the Firehouse brand is the only integrated media franchise with a well-positioned moniker (1) A name, title or alias. See alias. (2) A COM object that is used to create instances of other objects. Monikers save programmers time when coding various types of COM-based functions such as linking one document to another (OLE). See COM and OLE. behind it. Firehouse Expo and Firehouse World are the largest annual east and west coast fire rescue events - First in attendance with over 20,000 fire, rescue and EMS professionals; First in size with nearly 190,000 net square feet of exhibit space; and First in education delivering more than two decades of classroom, online and hands-on training that saves lives. Firehouse Magazine, the cornerstone cornerstone Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to of the franchise is First in total circulation in the fire service; First in total paid circulation; First in number of readers with total pass-along readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. of over 500,000 monthly; First in readers' purchasing influence; and the First place First Responders first responder First response personnel Emergency medicine A person employed in the public sector–EMT, fire fighter, police, volunteer EMS–whose duties include provision of immediate medical care in the event of an emergency; FRs have basic emergency turn to for the latest in fire incident reporting, news, political updates, training, education, techniques, new products and innovation reviews. Award-winning Firehouse.com is the industry's 24/7 connection to news and information, gaining the position of number one Web portal for the fire service 365 days a year. The site boasts over 150 million impressions of sponsor advertisements, messages and products every month. Firehouse.com is First in unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. with over 600,000 each month, more than 50,000 unique visitors daily; First in breaking news; First in online training, education and feature content; First in online discussions with more than 100,000 community users; and First in live online Webcasts. No other Web portal reaches as many First Responders as Firehouse.com. "The Firehouse brand has served the fire rescue industry for more than two decades and is the most respected franchise in the market today," says Cygnus Interactive Vice President and Firehouse.com Publisher Dave J. Iannone. "The Firehouse First marketing campaign provides a dynamic perspective of how our publication, website and expositions effectively reach hundreds of thousands of professionals every month online, in print and face-to-face. No other brand in the emergency services emergency services Emergency care '…services …necessary to prevent death or serious impairment of health and, because of the danger to life or health, require the use of the most accessible hospital available and equipped to furnish those services' marketplace brings this industry together like Firehouse." "The Firehouse brand has been built by fire rescue professionals who understand the unique challenges affecting First Responders and the industry as a whole," says Firehouse Expo Show Director Rob Brice. "Each year our programs are developed by members of the fire service. Firehouse.com and Firehouse Magazine have firefighters on staff. It's our commitment to create the most current, relevant and dynamic conferences, workshops and trade shows serving this important industry." Cygnus Business Media reaches nearly 15 million business owners, executives and professionals annually through its portfolio of over 200 media products. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, tradeshows, conferences, websites, online products and custom marketing capabilities enhance brand identity, generate sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). , and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion