Cygnus Business Media Acquires Asphalt Contractor Magazine.Business Editors WESTPORT, Conn.--(BUSINESS WIRE)--Aug. 18, 2003 Cygnus Publishing division adds significant reach for advertisers targeting the pavement and asphalt asphalt (ăs`fôlt, –fălt), brownish-black substance used commonly in road making, roofing, and waterproofing. Chemically, it is a natural mixture of hydrocarbons. construction markets Cygnus Business Media Cygnus Business Media is an American magazine publisher, internet information developer, exposition management provider and custom marketing services company. It was founded in 1966 with the initial acquisition of Photo Trade News, a magazine founded in 1937 which continues to , a leading, diversified diversified (di·verˑ·s business-to-business media company, announced today it has acquired Asphalt Contractor magazine from Illinois-based Mercor Media. The publication reaches 10,000 "on-road" commercial and industrial asphalt contractors and holds the top position in its field according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. market share. Cygnus currently publishes Pavement magazine which serves 20,000 "off-road" residential and light commercial asphalt contractors. "Asphalt Contractor fits strategically into our Construction Equipment portfolio which includes a large portfolio of leading publications, two national pavement tradeshows and several websites," says Paul Mackler, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Cygnus Business Media. "Our ability to reach the pavement and asphalt contractor interactively, face-to-face and in print provides advertisers with the absolute most cost-effective and comprehensive integrated marketing opportunities available in the industry. This acquisition enhances Cygnus' already commanding reach with the addition of the 'on-road' commercial and industrial contractor." Over 90% of all roads All Roads is a 2001 interactive fiction game by Jon Ingold that placed first at the 2001 Interactive Fiction Competition. It also won the XYZZY Awards for Best Game, Best Setting and Best Story and was nominated for Best Individual Puzzle and Best Writing. and highways in the U.S. are paved pave tr.v. paved, pav·ing, paves 1. To cover with a pavement. 2. To cover uniformly, as if with pavement. 3. To be or compose the pavement of. with asphalt because of its durability and cost-effectiveness. It is also the most recycled material with hundreds of miles of hot mix asphalt being milled daily. Asphalt never grows old and can be continually reenergized and used again. "Asphalt is easy to maintain, environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1] and easy to repair and it is finding new uses," says Dave Davel, Group Publisher of Cygnus' Construction Equipment publications. "Contractors use asphalt to pave PAVE Cardiology A clinical trial–Post AV Node Ablation Evaluation reservoirs and line ponds at trout trout: see salmon. trout Any of several prized game and food fishes of the family Salmonidae, native to the Northern Hemisphere but widely introduced elsewhere. Though most species inhabit cool fresh waters, a few (called sea trout; e.g. farms. Its ability to be renewed in a matter of hours makes it one of the most essential products in construction today." "We see other significant synergies within our Construction Equipment market that we plan to build upon with this acquisition," says Cygnus Publishing Group Vice President Mike Martin. "Equipment Today, Heavy Equipment News and Rental Product News all offer advertising and marketing complements for those wishing to target essential customers within this sector. We plan to facilitate these synergies, providing even greater accessibility and contact for our customers." Cygnus Business Media also owns two successful pavement tradeshows produced by its Cygnus Expositions division. Its National Pavement Expo (NPE NPE NullPointerException (Java) NPE Network Processing Engine NPE National Policy on Education NPE National Plastics Exposition NPE Natural Penis Enlargement NPE Nutrition Program for the Elderly ) has been advancing the world of pavement, providing comprehensive education and business solutions. Its National Pavement Expo West (NPE West) is the West Coast's only event in the pavement maintenance and reconstruction market addressing all industry segments. Both NPE and NPE West offer unparalleled training and education for attendees with the opportunity to learn the latest in technology as well as interact with industry peers through educational seminars and workshops. "Cygnus Business Media's strength comes from its use of integrating its print, online and tradeshow products in order to provide the best reach for its clients," says Mercor Media President Dick Ryan. "Asphalt Contractor is a perfect fit and will further benefit from alliances within the company's Construction Equipment media portfolio." The acquisition also includes www.Asphalt.com which provides industry, association and State DOT links with information on asphalt construction, mixing, maintenance, compaction and more. Cygnus Business Media is a leading, diversified business-to-business media company with a portfolio of over 200 media products reaching five million professionals annually within 15 major markets. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, tradeshows, conferences, Web sites, online products and custom marketing capabilities enhance brand identity, generate sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). , and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com. |
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