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Cygnus Bus. sells Ag title to Lessiter; closes four printing titles.


Cygnus Business Media Cygnus Business Media is an American magazine publisher, internet information developer, exposition management provider and custom marketing services company. It was founded in 1966 with the initial acquisition of Photo Trade News, a magazine founded in 1937 which continues to  (Westport, CT) has sold Farm Equipment magazine, the Farm Equipment Catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  and the Ag Industry Watch newsletter to Lessiter Publications (Brookfield, WI). No terms of the deal were given.

Farm Equipment is a monthly magazine for equipment dealers. Launched In 1969, it has a controlled circulation of 10,000 and is produced seven times a year. Lessiter president Frank Lessiter said the acquired titles "will be a focal point focal point
n.
See focus.
 of our growing ag portfolio. We plan to use all of our vital resources to grow and further develop" the magazine, the monthly newsletter and the Catalog. Lessiter currently publishes American Farriers Journal, produced eight times a year for farriers, veterinarians Veterinarians and veterinary surgeons (vets) are medical professionals who operate exclusively on animals. Well-known and notable veterinarians include:
  • Wayne Allard, a U.S.
 and horseowners, No-Till Farmer, a monthly for farmers, Gridiron Strategies, a bi-monthly for football coaches, and Winning Hoops, a bi-monthly for basketball coaches.

Also, Cygnus will cease publication of four regional printing titles with September issues. Southern Graphics covers developments in 11 Southern states Southern States
U.S.

Confederacy

government of 11 Southern states that left the Union in 1860. [Am. Hist.: EB, III: 73]

Dixie

popular name for Southern states in U.S. and for song. [Am. Hist.
 while Printing Views targets 13 Midwest states, Print & Graphics covers 14 Eastern and New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt.  states and Printing Journal covers 11 Western states. All four are produced monthly. Cygnus group publisher Jann Levesque said "the printing and graphics industry took a hit after 9-11 that particularly affected the regional markets with some experiencing more than three solid years of decline."

Cygnus said the "suspension" may be only temporary. Circulation for the four titles will be merged into Cygnus' other printing titles, including Quick Printing, Wide-Format Imaging, Printing News and Ink Maker.

In related company news, Cygnus has created a Content Licensing Group to offer content to press syndicates, newspapers, magazines, corporate intranets, newsletters, databases, university presses and web sites through licenses. Cygnus currently publishes 65 b2b magazines in 15 markets.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Cygnus Business Media
Comment:Cygnus Bus. sells Ag title to Lessiter; closes four printing titles.(Cygnus Business Media)
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 31, 2004
Words:287
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