Cygent Chooses Market-Touch; Hosted Sales And Marketing Effectiveness Solution To Support Growing Sales Force.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--July 25, 2000 Market-Touch Corporation, the leading provider of sales and marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). systems, announced that Cygent, Inc. will use Market-Touch software to build and maintain its company-wide marketing and sales infrastructure. Cygent, a leading Internet software company offering comprehensive eBusiness solutions for the communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. , will use Market-Touch SC, the Company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , to add value and increase the efficiency of its rapidly growing sales force in 13 offices worldwide. Market-Touch SC is a front-office Web application designed to transform centralized marketing content into customizable, dynamic sales communications. Market-Touch SC will help Cygent's sales force access current and consistent marketing information from a central location, allowing them to quickly generate proposals and other collateral to each prospect based on the customer's unique business needs. The new system will enable new sales reps to quickly ramp up Ramp Up To increase a company's operations in anticipation of increased demand. Notes: A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product. See also: Demand, Economies of Scale and allow the sales force to keep up with Cygent's fast-changing product as it rolls out new upgrades. Market-Touch will facilitate efforts to validate and align marketing messages with customer needs and close the feedback loop between sales and marketing. "Market-Touch has developed a great product that provides an intuitive, clear, and unified platform for marketing content. This will allow us to effectively scale our marketing and sales organizations in the fast-paced market for eBusiness solutions," said Steve Bamberger, vice president of marketing at Cygent. "Market-Touch will be our primary tool for knowledge management, enabling us to generate high-quality, personalized proposals that consistently express our value proposition to customers." "We are excited to be working with Cygent -- a company that is redefining e-business for the communications industry," said Jim Campbell
Jim Campbell (born April 3, 1973 in Worcester, Massachusetts) is an American ice hockey player. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Market-Touch. "By choosing Market-Touch, Cygent will dramatically improve the efficiency of its sales and marketing teams. We look forward to working closely with Cygent as they grow and maintain their leadership position." You can hear more about the Cygent implementation at a webinar hosted by Market-Touch on August 2, 2000 from 10-11 a.m. PDT PDT abbr. Pacific Daylight Time PDT Pacific Daylight Time PDT n abbr (US) (= Pacific Daylight Time) → hora de verano del Pacífico PDT . For more information go to www.market-touch.com/webinar. About Cygent Cygent is the only Internet software company to offer a comprehensive eBusiness solution for the communications industry, linking wholesalers and retailers of communications services to each other and to their customers via the Internet. Cygent creates a speed-to-market advantage for communications service providers by accelerating their move to online business and enabling rapid deployment of new products and services. Cygent eBusiness Support Systems (eBSS) streamlines each step in the customer-retailer-wholesaler demand chain through an integrated Internet storefront that supports (1) one-to-one marketing, (2) online shopping and ordering, (3) bill presentment and payment See EBPP. , and (4) customer self-care. Cygent enables end-to-end solutions through alliances with communications and eBusiness leaders including BEA Systems BEA Systems, Inc. (NASDAQ: BEAS) is one of the major companies developing enterprise infrastructure software. BEA makes middleware, products that help software run on top of databases. , Deloitte Consulting, Cap Gemini Ernst & Young, MetaSolv, Portal Software Portal Software was founded in 1985 as Portal Information Network, one of the first ISPs in the San Francisco Bay Area. It was founded by John Little. The company offered its own interface through modem access that featured Internet email. , Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , and Vitria Technology. Cygent is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with headquarters in San Francisco and offices worldwide. For more information, please visit www.cygent.com. About Market-Touch Corporation Market-Touch is the leading provider of software systems that revolutionize the way sales and marketing departments work together to close more deals, streamline marketing processes, and improve the bottom line. The company's hosted, Web-based Sales and Marketing Effectiveness System centralizes sales and marketing information in one location for easy access and instant on-demand delivery of product positioning, competitive matrices, market analysis, and one-to-one collateral. Market-Touch solutions for all industry segments are available directly through the company's eight U.S. sales offices. Customers include Clarify (a Nortel Networks Company), Corio and ProBusiness. For more information, contact Market-Touch Corporation at 120 Montgomery Street, Suite 250, San Francisco, Calif. 94104, phone 415/421-2390, fax 415/421-2395 or visit www.market-touch.com/home.html. |
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