Cyfit Wellness Solutions Launches Plans for Major Infomercial Initiative.Business Editors HAUPPAUGE, N.Y.--(BUSINESS WIRE)--Jan. 16, 2002 Cyfit, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : CYFT), which offers comprehensive web-based weight management and fitness services to consumers and business organizations (www.cyfit.com), today announced plans to produce a 30-minute infomercial to promote its programs on a national basis. Cyfit has retained the services of Multi-Media Group, Inc. (www.multi-mediagroup.com) to create and produce the infomercial. "We selected Multi-Media Group based on their extensive infomercial experience. They are pros in producing infomercials and successfully leveraging them through strategic media placement and effective promotion," said Cyfit President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Eugene Fernandez. Cyfit Wellness Solutions is the first all-inclusive wellness interactive network to offer expert solutions in the battle to stay in shape and achieve optimum wellness. They have brought together leading health specialists and fitness experts to deliver this state-of-the-art service. Currently, intentions are for subscribers to join Cyfit either individually or through company-sponsored programs. "We are excited by the prospect of creating a dynamic, information-rich infomercial for Cyfit. They are poised for growth and we are ready to help take the company to the next level," said Multi-Media Group President Ben Cerrone. "With the infomercial script complete, we expect to begin casting and production in the next ten days, with delivery of the completed infomercial slated for February 2002." The infomercial will feature noted spokesperson Pat Murphy-Stark, and will include a special appearance by veteran TV personality Bill Boggs. In addition, leading clinical nutritionist nu·tri·tion·ist n. One who is trained or is an expert in the field of nutrition. nutritionist Dietitian, see there and creator of Cyfit's nutritional programs, Evan Mestman, will serve as co-host and will be featured as Cyfit's expert on the project. Once complete, the infomercial will air nationally to reach the widest consumer and business-based audiences possible. The infomercial will be supplemented by a comprehensive PR/IR effort aimed at raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. of Cyfit with investors, consumers and businesses alike. Cyfit is now in final negotiations with a PR/IR firm, and expects to announce culmination of an agreement shortly. About Cyfit Wellness Solutions Cyfit Wellness Solutions, Inc., a public company located in Long Island, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , offers individuals and businesses an interactive, subscription-based, wellness product focused on enhancing and improving its members' wellness, lifestyle, and fitness. About Multi-Media Group, Inc. Multi-Media Group is a full service marketing and promotion firm located in Huntington Station Huntington Station, uninc. town (1990 pop. 28,247), Suffolk co., SE N.Y., on the north shore of Long Island. The town has a diverse manufacturing base and is located near a popular vacation and fishing area on Long Island's north shore. , NY specializing in the development and implementation of marketing programs, TV commercials and infomercials for local and national distribution. Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This press release contains forward-looking information within the meaning of the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on current expectations and prospects and there is no guarantee that these results will actually occur or will occur in the manner currently anticipated. |
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