Cycore Makes Key Elections to Board of Directors; Steven Addis, Annika Christiansson, and Godfrey Sullivan Bring a Wealth of High-Tech Expertise to Cycore Board.

Business Editors/High-Tech Writers

UPPSALA, Sweden--(BUSINESS WIRE)--Dec. 6, 2000

Cycore, the leader in interactive 3D for e-business, has made three key additions to their board of directors. Effective immediately, the company has elected Steven Addis, chairman of Addis Group Inc., Annika Christiansson, executive vice president for Telia Mobile International, and Godfrey Sullivan, CEO of Promptu and former executive vice president of Discreet, to serve on the company's board of directors.

Elections to the board were held on November 10, 2000 at Cycore's Uppsala, Sweden, headquarters. A complete list of the Cycore board of directors can be found at www.cycore.com.

With more than 250 customers worldwide, Cycore Cult3D(R) has emerged as the de facto standard for Web 3D. Companies using Cult3D on their Web sites include Palm, NEC, Compaq, Boeing, and ATI.

Steven Addis

Steven Addis is chairman of Addis (www.addis.com), a Berkeley, California-based marketing and branding company, where his integrated branding firm excels equally in strategic and creative leadership.

Addis has created solutions for a wide range of international clients, such as Intel, Pepsi, Lego, and The Gap, as well as Internet startups. A leader in branding and marketing since 1984, Addis offers a unique range of services, including brand strategy, naming, corporate identity, Web design, packaging, collateral, environment design, and advertising.

"Steven's strong background in branding and his keen insight in the Internet industry are invaluable. The fact that he lives and works in the San Francisco area also adds a highly valued geographical balance to our board," said Bengt Starke, Cycore's worldwide CEO and a member of the board of directors.

Annika Christiansson

Annika Christiansson is executive vice president at Telia Mobile International, the largest mobile telecommunications operator in Scandinavia. Ms. Christiansson is also a board member of Eircom (Dublin, Ireland), Telecominvest, (St. Petersburg, Russia), Telia UK Ltd. (London), and Swedesurvey AB (Gavle, Sweden). She holds a graduate degree from the Stockholm University.

"Annika has a lot of experience in corporate board work and executive work in public corporations. Her deep understanding of the telecom industry will be of special value to us," said Starke.

Godfrey Sullivan

Godfrey Sullivan has 20 years of experience as a technology executive and was recently named the CEO of Promptu (www.promptu.com), a leading provider of marketing and sales delivery solutions that accelerate the exchange of information between marketing, sales, channels and customers. Prior to joining Promptu, Mr. Sullivan served as executive vice president of the Discreet division of Autodesk, Inc. Discreet is a global market leader in 3D animation software, special effects for film and video, and broadcast graphics. Mr. Sullivan led Discreet's entry into 3D for the Internet.

Prior to moving to Discreet, Sullivan started Autodesk's Personal Solutions Group, a start-up team that was responsible for driving the high-volume segment of Autodesk's design business. Mr. Sullivan also served as Autodesk's vice president of the Americas, where he was responsible for building the company's direct sales force, field marketing structure, and technical support organization. Before joining Autodesk, he also spent 11 years with Apple, most recently as vice president of business marketing.

"Godfrey Sullivan's reputation as an industry leader is deservedly first class," said Starke. "His unique perspective on the current and future state of 3D animation are a welcome contribution to the Board," he continued.

About Cycore

Cycore is the leader in interactive 3D software for e-business. Cycore Cult3D(R) software is an award-winning product visualization technology used on Web sites, in Microsoft Office(R) documents and in Adobe Acrobat(R) files to help e-businesses increase online sales, enhance sales presentations and improve customer service. More than 250 brand-name companies, including Palm, NEC, CNN, the Canadian Broadcasting Corporation, ABB, and Toyota, use Cult3D on their Web sites. To date, the number of Cult3D Viewers distributed exceeds 5 million. Cycore also sells Cult Effects(TM), a set of powerful special effects filters for film and video post-production. The company was founded and maintains headquarters in Sweden, with offices in the U.S., Canada, U.K. and Germany. On September 30, 2000, Cycore had 106 employees. Sales were 11.3 million SEK for the first nine months of 2000. For further information, please visit http://www.cycore.com.

Note to Editors: Cult3D is a registered trademark, and Cult Effects is a trademark, of Cycore. All other trademarks or registered trademarks are the property of their respective owners.