Cycore Appointments New Chief Financial Officer; New Corporate Vice President of Marketing.

Business/High-Tech Editors

UPPSALA, Sweden--(BUSINESS WIRE)--July 11, 2000

Cycore, the leader in interactive 3D for e-business, has made two key additions to their management team. The company has appointed Mr. Sune Elmroth to the position of Chief Financial Officer and Mr. Claes Granath to the position of Corporate Vice President of Marketing.

Over the past six months, Cycore has grown from 76 to 96 employees and has opened two new facilities in London, UK and Hanover, Germany. The company maintains U.S. headquarters in San Mateo, California and Canadian headquarters in Toronto.

Sune Elmroth

With more than 25 years of experience in the financial field, Mr. Elmroth will assume responsibility of all corporate finances for Cycore offices worldwide. Mr. Elmroth joins Cycore from his most recent position as CFO at Santech Micro Group, one of the largest IT distributors in Sweden. He has also worked with industry-leading companies such as Seiko, Johnson & Johnson, AVIS, and Data General.

"With its innovative products and strong competitive position in the market, Cycore has a very promising future ahead," says Mr. Elmroth. "The company is phasing into an exciting growth mode right now and I am pleased to be a part of its ongoing success."

"Mr. Elmroth brings key competence in the financial area to Cycore," says Bengt Starke, CEO of Cycore. "Now that we have established facilities in more than five countries and keep growing, Mr. Elmroth's experience with large, established companies will be a valuable asset," he continued.

Claes Granath

Mr. Granath's goal for Cycore is to continue to grow Cycore Cult3D's role as the leader in interactive 3D for the Web. He will focus on showing customers and computer users worldwide that interactive three-dimensional objects on the screen enhance e-commerce by making products more attractive and easier to use. Mr. Granath has been active in the IT industry since 1988 in various executive and managerial positions within sales and marketing. He spent ten years with IBM Corporation and was Marketing Manager of Nordic External Channels when joining Baan Company as Marketing Director for the Nordic region in 1998.

"Visualizing objects, such as e-commerce products, in three dimensions makes a close examination and interaction possible," explains Mr. Granath. "This means that a potential shopper has a better opportunity in choosing the most suitable product. Cycore clients such as Breitling, Palm, and Yamaha have already seen the benefits of 3D product visualization to promote their brand awareness and help their customers make better buying decisions."

"Claes' strategic skills and international marketing capabilities will be especially valuable to the company as we are growing fast, " said Bengt Starke, Chief Executive Officer of Cycore.

Photos of Mr. Elmroth and Mr. Granath can be found at http://www.cycore.com/news/photo_logos.html.

About Cycore

Cycore is the leader in interactive 3D graphics software for e-business. Cycore's Cult3D(R) software is an award-winning product visualization technology used on Web sites, in Microsoft Office(R) documents and in Adobe(R) Acrobat(R) files to help e-businesses increase online sales, enhance sales presentations and improve customer service. Companies such as Palm, NEC, the Canadian Broadcasting Corporation, ABB, and Toyota use Cult3D on their Web sites. Cycore also produces Cult Effects(TM), a set of powerful special effects filters for the film and video post-production industries. The company was founded and maintains headquarters in Sweden, with offices in the US, Canada, UK, and Germany. For more information please visit www.cycore.com.

Cult3D is a registered trademark, and Cult Effects is a trademark, of Cycore. All other trademarks or registered trademarks are the property of their respective owners.