Cybex Announces Strategic Partnership With FitCare.com; Alliance With FitCare.com Part of Cybex' Ongoing Educational Initiative.Business/Technology Editors and Health & Medical Writers MEDWAY, Mass.--(BUSINESS WIRE)--March 20, 2000 Cybex International, a leading manufacturer of premium cardiovascular cardiovascular /car·dio·vas·cu·lar/ (-vas´ku-ler) pertaining to the heart and blood vessels. car·di·o·vas·cu·lar adj. Abbr. and strength training equipment for consumer and commercial use, has announced a partnership with FitCare.com, an innovative online integrated health source scheduled to launch in June 2000. The alliance establishes the Cybex Institute, Cybex' training and education facility dedicated to improving daily human performance, as the premier provider of fitness content to FitCare.com, the web's first integrated health source. Articles written by Cybex Institute experts like Tracy Morgan Tracy Morgan (born November 10 1968 in Bronx, New York) is an American actor perhaps best known as a member of the cast of Saturday Night Live from 1996 to 2003. Morgan currently stars as Tracy Jordan in Emmy Award Winning NBC sitcom 30 Rock. , Education and Training Manager for Cybex, will offer the latest developments in human performance, training and exercise science. "The alliance with FitCare.com allows us to spread the Cybex Institute's wealth of research in biomechanics The study of the anatomical principles of movement. Biomechanical applications on the computer employ stick modeling to analyze the movement of athletes as well as racing horses. Biomechanics and human performance on which Cybex equipment is founded," said Gary Rosenfield, Senior Vice President of Sales and Marketing. "We chose to align align (  līn),v to move the teeth into their proper positions to conform to the line of occlusion. with FitCare.com because of its unique integrated health model that embraces the future of healthcare." In addition to the content that the Institute will be providing, it will offer an advanced personal training certification program online, developed by Morgan, on a platform created by FitCare.com. This certification, along with other training programs developed jointly with FitCare.com and their affiliates, surpass current certifications by focusing on programming techniques for trainers working with individuals with specific goals and needs like rehabilitation rehabilitation: see physical therapy. and sport-specific athletic training athletic training Sports medicine The practice of physical conditioning and reconditioning of athletes and prevention of injuries incurred by athletes. See Athlete, Athletic trainer. . The Cybex certification powered by FitCare.com will be the first of its kind to be offered via the Web. "We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to offer the content and professional programs from the Cybex Institute to our visitors," said Marty Jaramillo, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of FitCare.com. "Cybex' database of content includes fifteen years of research and their consumer friendly articles are an excellent addition to our portfolio of premium health providers." Specializing in the sports, health, and fitness lifestyles, FitCare.com gives equal credence to traditional medicine, fitness and alternative health options for professionals and consumers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. solutions to health challenges. The Web site represents the best that all related philosophies have to offer and uniquely packages these choices for consumers and professionals to make educated decisions. Cybex International, Inc., is a leading manufacturer of premium cardiovascular and strength training equipment for consumer and commercial use. Cybex and the Cybex Institute, a training and research facility, are dedicated to improving human performance, an overall state of wellness based on the diverse goals and needs of individuals of varying physical capabilities. Cybex designs and engineers each of its products and programs to reflect the natural movement of the human body, allowing for variation in training and assisting each unique user--from professional athletes to rehabilitation patients--to improve their daily human performance. For more information on Cybex and its product line, please visit their web site at www.eCybex.com. |
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