Cybertown Welcomes Newest Partner NextPlanetOver.com to Its Online Community and Announces Use of Next-Generation Technology to Track 3D Product Placements.SAN FRANCISCO--(BUSINESS WIRE)--Nov. 17, 1999-- Cybertown Offers NextPlanetOver.com Products Via Online Advertising Technology, L90adMonitor Ad`mon´i`tor n. 1. Admonisher; monitor. Conscience is at most times a very faithful and prudent admonitor. - Shenstone. Cybertown, the largest 3D sci-fi community on the Web (www.cybertown.com), today announced it has inked a deal with NextPlanetOver.com (www.npo.com), the ultimate destination for the entertainment hobbyist, to feature virtual product placements on its site. The deal utilizes next-generation advertising technology, L90adMonitor, to provide a unique tracking solution for interactive product placements. The first virtual objects for sale in Cybertown will be a limited series of NextPlanetOver.com posters, featuring 10 exclusive designs. The virtual posters can be purchased by Cybertown citizens for CityCash and will link directly to the actual products for sale on NextPlanetOver.com. These limited edition virtual posters will always have value in Cybertown due to the nature of their rarity and can be sold and traded to other Cybertown citizens. Citizens can congregate in the NextPlanetOver.com neighborhood and clubhouse within Cybertown to trade the posters. Citizens will also be able to "chat" and attend live events in the NextPlanetOver.com clubhouse and will be able to build and decorate 3D homes in the NextPlanetOver.com neighborhood. In addition, the Cybertown Library will feature select NextPlanetOver.com content from its e-zine, The Pulse, including interviews, reviews and art. L90, a leading provider of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. solutions for advertisers and Web publishers, is working with both companies to customize its L90adMonitor software to track 3D product placements and measure user "experiences" via click-throughs and post-click transaction analysis. A second-generation solution, L90adMonitor supports customized tracking and targeting of sophisticated Internet advertising vehicles while maintaining traditional serving and targeting capabilities. "Workingthem apart as companies look to increase the effectiveness of their online ad campaigns." "Cybertown's sci-fi savvy community has a penchant for many of the products and features that we offer, so this is a key Internet location for us," said Dave Scott, co-founder of NextPlanetOver.com. "This partnership with Cybertown is the next step in a series of strategic partnerships we have made with other sites in order to strengthen our brand awareness and expand our reach to consumers of entertainment products." About Cybertown Cybertown, www.cybertown.com, is the "Sci-fi Community of the Future" -- a futuristic, immersive society accessible via the Internet. One of the largest 3D communities on the web with over 200,000 members, Cybertown is doubling in size every few months. Cybertown citizens use personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. 3D avatars to represent themselves and own personal 3D homes, hold jobs, form clubs, shop in the virtual mall, dance in the nightclub, play games in the Casino and Arcade, attend live celebrity chat events, and more. Citizens are actively involved in the community and with each other, making Cybertown a true community. Cybertown is produced by blaxxun interactive and uses blaxxun Contact to offer members a wide range of multimedia communication features. For more information and a demonstration, visit www.cybertown.com. About NPO NextPlanetOver.com is the ultimate online destination for the entertainment hobbyist. This site features the widest selection of comic books, games, action figures, and other popular entertainment products available online, and hosts a vibrant community with original articles and online forums. In addition, NextPlanetOver.com has partnered with Stan Lee Media Stan Lee Media (SLM) was an Internet-based creation, production and marketing company that created branded super hero franchises for applications in all media. Its 165 man animation production studio was based in Los Angeles, California from 1998- 2001. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:SLEE v. t. 1. To slay. ) to operate the official online storefront A store on the Internet that offers items for sale and is capable of handling the financial transaction online. See cybermall and digital money. at StanLee.net. NextPlanetOver.com is backed by CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) @Ventures (Nasdaq:CMGI) and IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) Ventures. About L90 L90 is a leading provider of comprehensive online advertising and direct marketing solutions for advertisers and Web publishers. The Company designs, develops and implements sophisticated "beyond the banner" advertising campaigns featuring turn-key, customized, and syndicated sponsorships, co-branded microsites, content integration, rich media and other innovative marketing techniques. Its adMonitor technology offers advertisers and Web publishers the ability to selectively target ads to Web users based upon their specific interests and characteristics. adMonitor also enables advertisers to track, measure and manage the effectiveness of their ad campaigns in real time. Headquartered in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , L90 has additional offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Chicago, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Detroit. Note to Editors Cybertown and blaxxun are registered trademarks of blaxxun interactive, Inc. All other trademarks mentioned herein are the property of their respective owners. |
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